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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • What does luxury mean to you?! - To me Luxury is such a relative term. This weekend I was super ill 😷🤧 but I had to travel 4 hours outside London for a shoot and stood outdoor in the cold for a good hour today feeling really dizzy. Last night in the hotel I had the most horrible lucid dreams I think I must have had high temperature with a degree of hallucination! 🤒 - When I left home for the shoot on Sunday I just hoped to be able to get through the next 24 hours but thankfully everything went great! It just made me appreciate all the luxuries I have in life! My boyfriend who made me dinner when I got home, my amazing colleague @dariashew who helped me so much on the shoot. My awesome colleague @lolaneversleeps who kept the office going in my absence. Our cameraman @Rob daltonfilm - I also realised what a luxury it is to be healthy! 😳 - At this moment to me, Luxury, is being able to take a couple of days off but I can’t, because my diary is packed for the rest of the week and I have another super early morning trip to Hamburg later this week. But I’m grateful to be back home tonight and to be able to take the rest of the evening off. - Tell me about something that you consider luxury right now?? 😃
  • “How can you prove the return on investment of content?” “Can you definitively say that content leads to actual sales?” “Can you pinpoint exactly which piece of content led to a specific sale?” These are the most frequently asked question that I get and in this video I answer them + You can also hear what one of our clients has to say about this subject! Still have questions? Post in the comments.
  • If you can resist the temptation of “looking good” in the short term and just focus on the long game, you win! 💪 This means every move you make is with your end goal in mind, rather than to impress others in the short run. 😈 I see so many people jeopardising their long term success because they are too tangled up in the opinions of people online who may or may not comment on, or like their posts! 😨 You know what I mean ?! 🤦‍♀️
  • Enjoyed sharing a Q&A panel about influencer marketing with these three talented individuals today! 😃 @stevie @iamericdahan @unjadedjade
  • If you could describe in one word ☝️ ok in one sentence ☝️ how millennials are different from the previous generations, what would that be? Here is a snippet of my documentary (link in the bio)! See what my guests had to say! 😃 Let me know your thoughts! 🙇🏻‍♀️
  • Invest in yourself. No one else will! 😈 I’m not talking about buying expensive clothes, I’m talking about your knowledge, skills, content and everything else that empowers you to find out what others need and how you can give it to them. 🙂 Know wha’m sayin’? 😃
  • It amazing how the face of businesses and marketing has changed so dramatically in the space of two decades. 😲 I bet if you talked to the likes of Don Draper back then, they would laugh at you for even suggesting that their reign would come to an end one day. Today it feels like giant tech companies like Facebook, Amazon and Google are in a similar position. But, if there is one thing that technology is teaching us, is that no matter who you think are, don’t get too comfortable in your position! Everything can and will be disrupted, you have to find a way to innovate to stay relevant. Whatcha think? 😉 Gain access to the full documentary via the link in the bio! 🙂
  • As a Digital Native business owner, I simply don’t put money into anything other than content. I know so many businesses that are putting hundreds of thousands and millions on traditional advertising and I bet anything that their money would return several times the ROI, should they invest in decent content instead. What’s your take on this?
  • What did you guys do this Saturday? I’ve been working since 7 AM - that’s 15 hours work on a Saturday and I have a meeting with a client tomorrow! 😲 no kidding, yep that’s what it takes! 😳 I soooo don’t look like this atm. I’ll spare you the shattered look of the moment! 😝😆

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  • What does luxury mean to you?! - To me Luxury is such a relative term. This weekend I was super ill 😷🤧 but I had to travel 4 hours outside London for a shoot and stood outdoor in the cold for a good hour today feeling really dizzy. Last night in the hotel I had the most horrible lucid dreams I think I must have had high temperature with a degree of hallucination! 🤒 - When I left home for the shoot on Sunday I just hoped to be able to get through the next 24 hours but thankfully everything went great! It just made me appreciate all the luxuries I have in life! My boyfriend who made me dinner when I got home, my amazing colleague @dariashew who helped me so much on the shoot. My awesome colleague @lolaneversleeps who kept the office going in my absence. Our cameraman @Rob daltonfilm - I also realised what a luxury it is to be healthy! 😳 - At this moment to me, Luxury, is being able to take a couple of days off but I can’t, because my diary is packed for the rest of the week and I have another super early morning trip to Hamburg later this week. But I’m grateful to be back home tonight and to be able to take the rest of the evening off. - Tell me about something that you consider luxury right now?? 😃
  • “How can you prove the return on investment of content?” “Can you definitively say that content leads to actual sales?” “Can you pinpoint exactly which piece of content led to a specific sale?” These are the most frequently asked question that I get and in this video I answer them + You can also hear what one of our clients has to say about this subject! Still have questions? Post in the comments.
  • If you can resist the temptation of “looking good” in the short term and just focus on the long game, you win! 💪 This means every move you make is with your end goal in mind, rather than to impress others in the short run. 😈 I see so many people jeopardising their long term success because they are too tangled up in the opinions of people online who may or may not comment on, or like their posts! 😨 You know what I mean ?! 🤦‍♀️
  • Enjoyed sharing a Q&A panel about influencer marketing with these three talented individuals today! 😃 @stevie @iamericdahan @unjadedjade
  • If you could describe in one word ☝️ ok in one sentence ☝️ how millennials are different from the previous generations, what would that be? Here is a snippet of my documentary (link in the bio)! See what my guests had to say! 😃 Let me know your thoughts! 🙇🏻‍♀️
  • Invest in yourself. No one else will! 😈 I’m not talking about buying expensive clothes, I’m talking about your knowledge, skills, content and everything else that empowers you to find out what others need and how you can give it to them. 🙂 Know wha’m sayin’? 😃
  • It amazing how the face of businesses and marketing has changed so dramatically in the space of two decades. 😲 I bet if you talked to the likes of Don Draper back then, they would laugh at you for even suggesting that their reign would come to an end one day. Today it feels like giant tech companies like Facebook, Amazon and Google are in a similar position. But, if there is one thing that technology is teaching us, is that no matter who you think are, don’t get too comfortable in your position! Everything can and will be disrupted, you have to find a way to innovate to stay relevant. Whatcha think? 😉 Gain access to the full documentary via the link in the bio! 🙂
  • As a Digital Native business owner, I simply don’t put money into anything other than content. I know so many businesses that are putting hundreds of thousands and millions on traditional advertising and I bet anything that their money would return several times the ROI, should they invest in decent content instead. What’s your take on this?
  • What did you guys do this Saturday? I’ve been working since 7 AM - that’s 15 hours work on a Saturday and I have a meeting with a client tomorrow! 😲 no kidding, yep that’s what it takes! 😳 I soooo don’t look like this atm. I’ll spare you the shattered look of the moment! 😝😆

Follow Me!

Somi Arian

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