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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • In a recent conference, I asked a room full of digital marketers how many of them used "Original Content" in their marketing. Less than 1% of the room raised their hands! I recommend Orginal Content both in "business to business" and "business to consumer"! Do you use original content? If so, please share some examples of your original content with me. Remember, this is different from promotional content!
  • Quick video about the question of work-life balance, as I arrived on my shoot this morning. Let me know your thoughts! How far is too far?!
  • Hope you guys are having a great weekend. I’m on a short holiday for a few days, but still researching and working on my book. I hope you guys have a great time wherever you are 😊💕
  • A little overview of my last week’s trip to Italy for a talk I gave at Richmond Digital Communication Forum. The theme of this year was Human to Human which is so timely as we enter the age of Artificial Intelligence!
  • This requires a completely different mindset and approach, in comparison to the pre-digital methods. Some people don’t like hearing this but it’s the truth and you can’t force these two approaches to reconcile! Here is why?! From my talk at Richmond Digital Communication Forum.
  • 12:30 midnight and I just switched off three computers after a 15 hour day! 😈 Get your head down, work hard, and be humble! 👊 raise your hand if you worked hard today! 🙋🏻‍♀️
  • Left, or right? How many of you knew that I used to be a in death metal band?! 💀🤘
  • I failed today! I want to share this moment of failure with you guys because most of the time you only see me going from “strength to strength”. People tell me that I’m “flying”. But actually there are a lot of challenges in the business. Today we lost a potential client, because I made a mistake and didn’t provide as much details as I could have in my proposal. I assumed that since they approached me, I didn’t have to prove myself. The mistake was entirely mine! I think it’s important to give you a realistic picture of what it takes to do what I do! Most people only show their wins on social media, but actually running so business is incredibly tough and ultimately all your losses are yours alone! Ok, now to the good stuff! On the plus side, my talk in italy went really well and I’m on my way back. Can’t wait to share some insights and footage with you guys! 🙂
  • Just arrived at our hotel in Italy where I’m speaking at a conference tomorrow. All of my recent successes and opportunities are a result of three years of being consistent with my content. Here is my content formula in 40 seconds! 🙂

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Instagram

  • In a recent conference, I asked a room full of digital marketers how many of them used "Original Content" in their marketing. Less than 1% of the room raised their hands! I recommend Orginal Content both in "business to business" and "business to consumer"! Do you use original content? If so, please share some examples of your original content with me. Remember, this is different from promotional content!
  • Quick video about the question of work-life balance, as I arrived on my shoot this morning. Let me know your thoughts! How far is too far?!
  • Hope you guys are having a great weekend. I’m on a short holiday for a few days, but still researching and working on my book. I hope you guys have a great time wherever you are 😊💕
  • A little overview of my last week’s trip to Italy for a talk I gave at Richmond Digital Communication Forum. The theme of this year was Human to Human which is so timely as we enter the age of Artificial Intelligence!
  • This requires a completely different mindset and approach, in comparison to the pre-digital methods. Some people don’t like hearing this but it’s the truth and you can’t force these two approaches to reconcile! Here is why?! From my talk at Richmond Digital Communication Forum.
  • 12:30 midnight and I just switched off three computers after a 15 hour day! 😈 Get your head down, work hard, and be humble! 👊 raise your hand if you worked hard today! 🙋🏻‍♀️
  • Left, or right? How many of you knew that I used to be a in death metal band?! 💀🤘
  • I failed today! I want to share this moment of failure with you guys because most of the time you only see me going from “strength to strength”. People tell me that I’m “flying”. But actually there are a lot of challenges in the business. Today we lost a potential client, because I made a mistake and didn’t provide as much details as I could have in my proposal. I assumed that since they approached me, I didn’t have to prove myself. The mistake was entirely mine! I think it’s important to give you a realistic picture of what it takes to do what I do! Most people only show their wins on social media, but actually running so business is incredibly tough and ultimately all your losses are yours alone! Ok, now to the good stuff! On the plus side, my talk in italy went really well and I’m on my way back. Can’t wait to share some insights and footage with you guys! 🙂
  • Just arrived at our hotel in Italy where I’m speaking at a conference tomorrow. All of my recent successes and opportunities are a result of three years of being consistent with my content. Here is my content formula in 40 seconds! 🙂

Follow Me!

Somi Arian

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