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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • Music is so subjective! I feel like I have a way with sound and I always edit to sound first and think about the image second! But everyone fees very differently about music in film and editing! If you are a content creator what’s you process?! 🙋🏻‍♀️😀 #filmmaking #music #contentproduction
  • The level of disruption that we see today is the fastest it’s ever been but it’s the slowest it’ll ever be! Literally in every industry that I talk to this being felt and almost none are ready for it! What are you doing to prepare for the disruption that’s coming to your industry?
  • The middle classes, as we know, could disappear! Instead we are moving towards a winner-take-all economy! The worst career building policy today is assuming that middle class jobs will be around for ever. Prepare yourself and your teams for what’s really coming! #career #careergoals #success #careerchange #careeropportunities #careersuccess #futurofjobs
  • The most important part of your content is your customer story. That is content that talks about their pain-points or shows them someone like them that they can identify with. It’s incredible how many people in sales and marketing miss the mark on this!
  • I see so many companies putting a huge amount of time and effort into creating high quality print magazines. The problem it takes so long to create those magazines and few people will ever read them. You have to know your audience, how they want to consume content, and where their attention is!
  • When you create content, do so with just ONE person in mind. Picture one person who exemplifies your desired audience and talk as if you are facing that person. If the picture in your head is all over the place, your content won't resonate! Do you struggle with defining your exact audience? If so tell me about your challenges in the comments and I will try to help! #contentproduction #contentstrateg #digitalcontent #videostrategy #videotip #brandmarketing
  • Research shows that around 48% of the tasks within most of our jobs will be automated in the coming years. This has huge implications for the economy and the structure of the families. What's the answer? Watch this video from a panel discussion I had at Chief Disruptor Live at a Nimbus Ninety event.
  • I'm surprised to see some people in the travel industry don't think millennials matter to their business. In this video, I explain why they are important to your digital marketing and this also applies to many other industries. At ABTA, Tokyo, Jo McCrostie of Global, the Media and Entertainment group, and I discussed why travel businesses should take millennials seriously and the power audio in engaging with this generation. More on this soon!
  • Had a great LinkedIn live session with @imauthenticalex today and we discussed how to build your personal brand and thought leadership. Diesel also made an appearance! 😻 Be sure to connect me with me on LinkedIn and watch the very in-depth video where we both share everything we’ve learned! 🙂 #marketingdigital #investinyourself #personalbranding #linkedinprofile #thoughtleadership #

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Instagram

  • Music is so subjective! I feel like I have a way with sound and I always edit to sound first and think about the image second! But everyone fees very differently about music in film and editing! If you are a content creator what’s you process?! 🙋🏻‍♀️😀 #filmmaking #music #contentproduction
  • The level of disruption that we see today is the fastest it’s ever been but it’s the slowest it’ll ever be! Literally in every industry that I talk to this being felt and almost none are ready for it! What are you doing to prepare for the disruption that’s coming to your industry?
  • The middle classes, as we know, could disappear! Instead we are moving towards a winner-take-all economy! The worst career building policy today is assuming that middle class jobs will be around for ever. Prepare yourself and your teams for what’s really coming! #career #careergoals #success #careerchange #careeropportunities #careersuccess #futurofjobs
  • The most important part of your content is your customer story. That is content that talks about their pain-points or shows them someone like them that they can identify with. It’s incredible how many people in sales and marketing miss the mark on this!
  • I see so many companies putting a huge amount of time and effort into creating high quality print magazines. The problem it takes so long to create those magazines and few people will ever read them. You have to know your audience, how they want to consume content, and where their attention is!
  • When you create content, do so with just ONE person in mind. Picture one person who exemplifies your desired audience and talk as if you are facing that person. If the picture in your head is all over the place, your content won't resonate! Do you struggle with defining your exact audience? If so tell me about your challenges in the comments and I will try to help! #contentproduction #contentstrateg #digitalcontent #videostrategy #videotip #brandmarketing
  • Research shows that around 48% of the tasks within most of our jobs will be automated in the coming years. This has huge implications for the economy and the structure of the families. What's the answer? Watch this video from a panel discussion I had at Chief Disruptor Live at a Nimbus Ninety event.
  • I'm surprised to see some people in the travel industry don't think millennials matter to their business. In this video, I explain why they are important to your digital marketing and this also applies to many other industries. At ABTA, Tokyo, Jo McCrostie of Global, the Media and Entertainment group, and I discussed why travel businesses should take millennials seriously and the power audio in engaging with this generation. More on this soon!
  • Had a great LinkedIn live session with @imauthenticalex today and we discussed how to build your personal brand and thought leadership. Diesel also made an appearance! 😻 Be sure to connect me with me on LinkedIn and watch the very in-depth video where we both share everything we’ve learned! 🙂 #marketingdigital #investinyourself #personalbranding #linkedinprofile #thoughtleadership #

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Somi Arian

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