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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • You don't build trust with people by constantly talking about your product and your offering. What builds trust is content that's about THEM, their lifestyle, and their pains. You wouldn't read a magazine if it was all adverts and no editorial. You wouldn't watch a TV channel if it was all adverts and no entertainment. More than 90% of the content that I see from most companies are either strict sales or at best, advertorial. Why is this concept so hard for companies to grasp?!
  • Well, I’ve definitely changed a lot in ten years time! 😆 a little more business like now, I’d say! 😉 #tenyearchallenge
  • What should you do if you are 25, have no idea what to do in life, and feel lost? 1- Don't panic, understand that you are actually in a great position. 2- Focus on getting yourself to a place of safety. You can't launch a rocket, with no fuel. 3- Once you get to safety, don't get comfortable. Watch the video on IGTV for my full answer. Since I've been working on millennial engagement for companies, I've been getting a lot of questions from other millennials and Gen Z about life, career, and mental health. There will be a whole YouTube series coming your way soon, focused on answering a lot more of those questions.
  • Thank you, @frenchchambergb‬ for having me this morning. It was a very engaging talk to a group of bright, young, future HR directors from Paris. I really enjoyed the conversation. We need to put the "Human" back into "Human Resources"! 👌
  • I’ve been quiet, because I’ve been busy creating good things for you guys! 🙂😉 how was your Monday? 😄
  • There is a lot of misconception about “natural ingredients” in the skincare and beauty industry. In this little video my lovely client, Bianca Estelle, of @beaskinclinic explains that natural doesn’t automatically mean perfect. I thought some of my friends here might benefit from this, both ladies and gentlemen! 😉 Do you have skincare questions for Bianca? If so, ask them in the comments and we will include them in her upcoming videos.
  • Learning to say no to a project that’s not 💯 the right fit, is just as important as gaining new business. Your time is the most valuable asset that you have! Have you ever had to say to no a project because it didn’t align with your values?! 🙋🏻‍♀️
  • Creating and distributing high quality content, at scale, is not cheap. Watch as I explain how much I invested in my content last year. That’s despite me being a producer. In fact, I’m creating an entire course on modern consumer behaviours, dedicated to funding my next documentary. What are your thoughts and experiences on this? 🙂
  • Working hard on developing the concepts and budget planning for my next documentary on the impact of technology on our generation. - Mental health on top of my agenda. 🤯👨‍💻👩‍💻 Another question I want to work on is why women have historically been left behind in many fields, from science to politics and business, and how our generation can be different. 👩🏻‍⚕️👩‍💼🙋🏻‍♀️ - What are some of the key concerns and questions that you think I should focus on in my next documentary?😃

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Instagram

  • You don't build trust with people by constantly talking about your product and your offering. What builds trust is content that's about THEM, their lifestyle, and their pains. You wouldn't read a magazine if it was all adverts and no editorial. You wouldn't watch a TV channel if it was all adverts and no entertainment. More than 90% of the content that I see from most companies are either strict sales or at best, advertorial. Why is this concept so hard for companies to grasp?!
  • Well, I’ve definitely changed a lot in ten years time! 😆 a little more business like now, I’d say! 😉 #tenyearchallenge
  • What should you do if you are 25, have no idea what to do in life, and feel lost? 1- Don't panic, understand that you are actually in a great position. 2- Focus on getting yourself to a place of safety. You can't launch a rocket, with no fuel. 3- Once you get to safety, don't get comfortable. Watch the video on IGTV for my full answer. Since I've been working on millennial engagement for companies, I've been getting a lot of questions from other millennials and Gen Z about life, career, and mental health. There will be a whole YouTube series coming your way soon, focused on answering a lot more of those questions.
  • Thank you, @frenchchambergb‬ for having me this morning. It was a very engaging talk to a group of bright, young, future HR directors from Paris. I really enjoyed the conversation. We need to put the "Human" back into "Human Resources"! 👌
  • I’ve been quiet, because I’ve been busy creating good things for you guys! 🙂😉 how was your Monday? 😄
  • There is a lot of misconception about “natural ingredients” in the skincare and beauty industry. In this little video my lovely client, Bianca Estelle, of @beaskinclinic explains that natural doesn’t automatically mean perfect. I thought some of my friends here might benefit from this, both ladies and gentlemen! 😉 Do you have skincare questions for Bianca? If so, ask them in the comments and we will include them in her upcoming videos.
  • Learning to say no to a project that’s not 💯 the right fit, is just as important as gaining new business. Your time is the most valuable asset that you have! Have you ever had to say to no a project because it didn’t align with your values?! 🙋🏻‍♀️
  • Creating and distributing high quality content, at scale, is not cheap. Watch as I explain how much I invested in my content last year. That’s despite me being a producer. In fact, I’m creating an entire course on modern consumer behaviours, dedicated to funding my next documentary. What are your thoughts and experiences on this? 🙂
  • Working hard on developing the concepts and budget planning for my next documentary on the impact of technology on our generation. - Mental health on top of my agenda. 🤯👨‍💻👩‍💻 Another question I want to work on is why women have historically been left behind in many fields, from science to politics and business, and how our generation can be different. 👩🏻‍⚕️👩‍💼🙋🏻‍♀️ - What are some of the key concerns and questions that you think I should focus on in my next documentary?😃

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Somi Arian

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