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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • Here is the biggest lesson that I've learned in modern marketing: The "objective" of modern marketing is fundamentally different from traditional marketing. Traditional marketing was all about "informing" people about your product. In modern marketing your goal has to be to get people to spend TIME with your brand. End of! If there is one thing you take away from all of my content, let it be this! Have an awesome rest of the week, guys! 😃
  • Here is the deal, so many people in our generation, (digital natives), show little interest in politics and many other important world events. At the same time, social media algorithms are set to show you more of what you are interested in it. If you like cat videos and makeup tutorials, you will see more of that. I'm not making this up, btw. I've done a lot of research on it. It seems very clear to me that we are becoming apathetic towards political debate. What can we do about this? 🤔🙂
  • Shooting at @steinwayhalluk today! Saying hi at my lunch break 🙂 hope you guys are having a great day, so far?! 😊
  • Are you bringing your price down to get more clients?! Don't do that! Whether you run a small or big business don't compete on price! It's a game that you won't win. People are willing to pay more for a brand they trust. Do you guys agree?! 🙂
  • If you can figure out the last 8 applications that someone used on their mobile phone, you are on the right track in your audience profiling journey! Have you ever tried to access this type of information in your audience profiling?! If so what are some of the best tools that you’ve used? Please use this as an occasion to exchange your knowledge..! My favourite approach for gaining that type of data is a direct survey. Let me know your thoughts! 🙂
  • After spending the morning on @linkedin training with @steinwayandsons team, just arrived at Florence, for a content strategy session for @baldihomejewels tomorrow. Off to go have dinner and get an early night’s sleep, as we start at 8 AM tomorrow. What have you guys been up to today? 😊
  • In a recent survey 88% of millennials have said that they prefer a collaborative environment to a competitive one. - Whilst on the surface this sounds like a good things, as a social skeptic, I feel that in the work environment and for the economy to grow, you do need a level of competition. - For example when you are promoting, you don’t promote teams, you promote individuals. Could it be that the awareness of child psychology in the past two-three decades have made the younger generations in modern countries a little soft? To that I would also add the experience of abundance. - I wasn’t born and brought up in the West. I only came to UK in 2005 and I’ve had a super tough upbringing. So, I can’t tell you from experience. But I can tell you from my studies and observations that young people in the West may be less bothered about competitive achievements because they’ve not really had to be. - Not meaning to offend anyone, just want to have a constructive dialogue here. Please do share your thoughts and experiences on this.
  • What does "Digital Native" mean to you?! As someone who learnt English as a foreign language, I always give the analogy that being "digital native" is similar to speaking a language natively. If you were born after 1980, you grew up with the internet in a way that it became second nature. This has important implications both for marketers and recruiters dealing with the digital native generation. What do you guys think?
  • Are you using original content in your marketing? Up until now, marketing has been interruptive, but the modern consumer doesn’t want to be interrupted! They are looking for a seamless experience. Original content is the best way to achieve this, in the digital environment! What do you guys think?

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  • Here is the biggest lesson that I've learned in modern marketing: The "objective" of modern marketing is fundamentally different from traditional marketing. Traditional marketing was all about "informing" people about your product. In modern marketing your goal has to be to get people to spend TIME with your brand. End of! If there is one thing you take away from all of my content, let it be this! Have an awesome rest of the week, guys! 😃
  • Here is the deal, so many people in our generation, (digital natives), show little interest in politics and many other important world events. At the same time, social media algorithms are set to show you more of what you are interested in it. If you like cat videos and makeup tutorials, you will see more of that. I'm not making this up, btw. I've done a lot of research on it. It seems very clear to me that we are becoming apathetic towards political debate. What can we do about this? 🤔🙂
  • Shooting at @steinwayhalluk today! Saying hi at my lunch break 🙂 hope you guys are having a great day, so far?! 😊
  • Are you bringing your price down to get more clients?! Don't do that! Whether you run a small or big business don't compete on price! It's a game that you won't win. People are willing to pay more for a brand they trust. Do you guys agree?! 🙂
  • If you can figure out the last 8 applications that someone used on their mobile phone, you are on the right track in your audience profiling journey! Have you ever tried to access this type of information in your audience profiling?! If so what are some of the best tools that you’ve used? Please use this as an occasion to exchange your knowledge..! My favourite approach for gaining that type of data is a direct survey. Let me know your thoughts! 🙂
  • After spending the morning on @linkedin training with @steinwayandsons team, just arrived at Florence, for a content strategy session for @baldihomejewels tomorrow. Off to go have dinner and get an early night’s sleep, as we start at 8 AM tomorrow. What have you guys been up to today? 😊
  • In a recent survey 88% of millennials have said that they prefer a collaborative environment to a competitive one. - Whilst on the surface this sounds like a good things, as a social skeptic, I feel that in the work environment and for the economy to grow, you do need a level of competition. - For example when you are promoting, you don’t promote teams, you promote individuals. Could it be that the awareness of child psychology in the past two-three decades have made the younger generations in modern countries a little soft? To that I would also add the experience of abundance. - I wasn’t born and brought up in the West. I only came to UK in 2005 and I’ve had a super tough upbringing. So, I can’t tell you from experience. But I can tell you from my studies and observations that young people in the West may be less bothered about competitive achievements because they’ve not really had to be. - Not meaning to offend anyone, just want to have a constructive dialogue here. Please do share your thoughts and experiences on this.
  • What does "Digital Native" mean to you?! As someone who learnt English as a foreign language, I always give the analogy that being "digital native" is similar to speaking a language natively. If you were born after 1980, you grew up with the internet in a way that it became second nature. This has important implications both for marketers and recruiters dealing with the digital native generation. What do you guys think?
  • Are you using original content in your marketing? Up until now, marketing has been interruptive, but the modern consumer doesn’t want to be interrupted! They are looking for a seamless experience. Original content is the best way to achieve this, in the digital environment! What do you guys think?

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Somi Arian

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