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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • One of the things that they don't teach us at school is how to tell a good story. Whether you are giving a presentation or creating a social media post, you are always telling a story. Your audience's attention has never been more fragmented than it is in 2020. Here is a reminder of what you need to become a good storyteller this year.
  • By 2021, it is estimated that only 25% of enterprises will succeed in establishing new digital workplace initiatives. Which is why being a part of the conversation on the digital workplace is crucial to the success of digital transformation projects. I am very excited to contribute by being a part of the UK's leading Enterprise Digital Workplace event #EDW as part of a panel discussion. I really recommend that you guys attend! Find out more here: https://whitehallmedia.co.uk/edwmay2020/ #wmEDW
  • Your personal brand is your biggest asset in this coming decade. In the past year, this has turned into the most attractive part of our business as more more people are waking up to it. What are you doing to build your personal brand?
  • Merry 🎄 everyone, enjoy your Christmas lunch 😀
  • Hi, from beautiful and sunny Monaco 🇲🇨 💕 I’m having a software upgrade in my brain this holiday season, how about you? 🧠
  • What a year 2019 has been! I finished writing a book, my documentary won several awards, I was chosen as a LinkedIn-Top-Voice for the second year in a row, met incredible new clients and grew on every level. On a personal front, I went through a painful breakup and came out of it a better and rounder person (not literally, I've actually lost weight!) 😃 This is where I'm staying for the next 9 days in the South of France! Today's plan is to walk to Monaco. 🇲🇨 I wish every one of you an amazing holiday. Take the time to rest and refuel. I will be back with a ton of amazing new content in 2020! 🤗 _ ‪‬#christmasvibes‬‬ ‪#successmindset #successquotes #positivevibes #meditation #mindfulness
  • Truly enjoyed being a part of ‘The Business Breakfast’ with @thejamesmax on @talkradiouk this week talking about technological disruption and the rise of the generalist. Click the link in my bio to hear the interview (5:30 - 6AM slot, minute 19).
  • Honoured to have been chosen as one of the Linkedin-Top-Voices of 2019, For the second year in a row. Thank you @LinkedIn for recognising my contribution to the community. 🙏 I have enjoyed every minute I’ve spent here! 🙂 #linkedintopvoices
  • Social media influencers have their marketing and product development the right way round. First, they build an audience, then they develop a product that their audience will love. Large firms often do the opposite. It's worth thinking about what you can learn from these modern marketers.

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Instagram

  • One of the things that they don't teach us at school is how to tell a good story. Whether you are giving a presentation or creating a social media post, you are always telling a story. Your audience's attention has never been more fragmented than it is in 2020. Here is a reminder of what you need to become a good storyteller this year.
  • By 2021, it is estimated that only 25% of enterprises will succeed in establishing new digital workplace initiatives. Which is why being a part of the conversation on the digital workplace is crucial to the success of digital transformation projects. I am very excited to contribute by being a part of the UK's leading Enterprise Digital Workplace event #EDW as part of a panel discussion. I really recommend that you guys attend! Find out more here: https://whitehallmedia.co.uk/edwmay2020/ #wmEDW
  • Your personal brand is your biggest asset in this coming decade. In the past year, this has turned into the most attractive part of our business as more more people are waking up to it. What are you doing to build your personal brand?
  • Merry 🎄 everyone, enjoy your Christmas lunch 😀
  • Hi, from beautiful and sunny Monaco 🇲🇨 💕 I’m having a software upgrade in my brain this holiday season, how about you? 🧠
  • What a year 2019 has been! I finished writing a book, my documentary won several awards, I was chosen as a LinkedIn-Top-Voice for the second year in a row, met incredible new clients and grew on every level. On a personal front, I went through a painful breakup and came out of it a better and rounder person (not literally, I've actually lost weight!) 😃 This is where I'm staying for the next 9 days in the South of France! Today's plan is to walk to Monaco. 🇲🇨 I wish every one of you an amazing holiday. Take the time to rest and refuel. I will be back with a ton of amazing new content in 2020! 🤗 _ ‪‬#christmasvibes‬‬ ‪#successmindset #successquotes #positivevibes #meditation #mindfulness
  • Truly enjoyed being a part of ‘The Business Breakfast’ with @thejamesmax on @talkradiouk this week talking about technological disruption and the rise of the generalist. Click the link in my bio to hear the interview (5:30 - 6AM slot, minute 19).
  • Honoured to have been chosen as one of the Linkedin-Top-Voices of 2019, For the second year in a row. Thank you @LinkedIn for recognising my contribution to the community. 🙏 I have enjoyed every minute I’ve spent here! 🙂 #linkedintopvoices
  • Social media influencers have their marketing and product development the right way round. First, they build an audience, then they develop a product that their audience will love. Large firms often do the opposite. It's worth thinking about what you can learn from these modern marketers.

Follow Me!

Somi Arian

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