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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • 80% of Millennials say that they prefer on-spot recognition to formal reviews! It's important to understand and even empathise with how millennials (and GenZ) are wired differently, growing up with social media and technologies that are designed to deliver instant gratification. There is a big difference between the speed that the digital native generation has grown used to, and that of most organisations. This is not about which is good or bad. It's about understanding that the "difference" can cause challenges and we need to be aware of it, in order to deal with it. #millennialsintheworkplace #speedmatters #speedofbusiness #socialmedia #human_resources #humanresourcedevelopment #careerdevelopment #intergenerational #millennials #genz
  • I’ll be giving the opening Keynote at the Strategic Technology Forum, in Spain, next week! What’s high on your list to achieve next week? 🙋🏻‍♀️
  • Are you intense?! ✊ Tag someone who’s dedicated and intense, and follow them! 👇
  • I gave an interview on the Techmap podcast today and we talked about artificial intelligence and what it will mean to the future of marketing and jobs in general. . Too many people are hung up on whether or not AI could ever gain "emotional intelligence", but we don't have to wait for that time to come before we see the impact! . Watch the video and let me know your thoughts! Excuse the messy office, I've been incredibly busy! :-) . #artificialintelligence #digitalmarketing #digitaltransformation #machinelearing #millennials
  • 1 or 2? 😈 Do you have a better side?! 😆😎 I swear my two sides almost look like they belong to two different people?! 😝🤣 - I always empathise with clients when they want to get on camera and they tell me they have a better side! Some people dismiss it but it’s totally true! 😄😅
  • It's interesting that the inter-generational question was never really a point of discussion between Gen X and Baby Boomers, in quite the same way as we talk about Millennials and Gen Z! The digital revolution has created a fundamentally different set of behaviours in digital natives. Now, the next generation will grow up as AI natives and we will need to prepare for a whole new range of implication! #millennials #genz #technology #artificial intelligence #digitalrevolution #millennialsintheworkplace
  • Tag someone who inspires you to hustle and work harder! 👇
  • I was featured as an expert contributor in @metro.co.uk today, in an article about the negative impact of pressure of achieving goals by a certain age! Yes, speed is the currency of our time BUT “We are not all equal in our starting point. Is it realistic for people of diverse backgrounds to be measured by the same yardsticks of success?” Read the full article from the link in my “Stories”, and let me know your thoughts! 🙂
  • I always receive criticism about my views on the goal of "modern marketing". Usually from marketers who are clearly from a different school of thought to people like myself, @garyvee, @danielpriestley and @jcredland of The Economist. When I interviewed Jamie for my documentary, he pointed out that at @theeconomist, they no longer consider other publications competition. Like all other modern marketers, they are now competing with everyone else who is creating content and spending TIME with their potential audience. Netflix's CEO once said that the battle is not against Amazon Prime, instead, they are competing with "sleep" for people's time. So, I stick by my words that "The goal of modern marketing is to get people to spend time with your brand"!

Follow Me!

Instagram

  • 80% of Millennials say that they prefer on-spot recognition to formal reviews! It's important to understand and even empathise with how millennials (and GenZ) are wired differently, growing up with social media and technologies that are designed to deliver instant gratification. There is a big difference between the speed that the digital native generation has grown used to, and that of most organisations. This is not about which is good or bad. It's about understanding that the "difference" can cause challenges and we need to be aware of it, in order to deal with it. #millennialsintheworkplace #speedmatters #speedofbusiness #socialmedia #human_resources #humanresourcedevelopment #careerdevelopment #intergenerational #millennials #genz
  • I’ll be giving the opening Keynote at the Strategic Technology Forum, in Spain, next week! What’s high on your list to achieve next week? 🙋🏻‍♀️
  • Are you intense?! ✊ Tag someone who’s dedicated and intense, and follow them! 👇
  • I gave an interview on the Techmap podcast today and we talked about artificial intelligence and what it will mean to the future of marketing and jobs in general. . Too many people are hung up on whether or not AI could ever gain "emotional intelligence", but we don't have to wait for that time to come before we see the impact! . Watch the video and let me know your thoughts! Excuse the messy office, I've been incredibly busy! :-) . #artificialintelligence #digitalmarketing #digitaltransformation #machinelearing #millennials
  • 1 or 2? 😈 Do you have a better side?! 😆😎 I swear my two sides almost look like they belong to two different people?! 😝🤣 - I always empathise with clients when they want to get on camera and they tell me they have a better side! Some people dismiss it but it’s totally true! 😄😅
  • It's interesting that the inter-generational question was never really a point of discussion between Gen X and Baby Boomers, in quite the same way as we talk about Millennials and Gen Z! The digital revolution has created a fundamentally different set of behaviours in digital natives. Now, the next generation will grow up as AI natives and we will need to prepare for a whole new range of implication! #millennials #genz #technology #artificial intelligence #digitalrevolution #millennialsintheworkplace
  • Tag someone who inspires you to hustle and work harder! 👇
  • I was featured as an expert contributor in @metro.co.uk today, in an article about the negative impact of pressure of achieving goals by a certain age! Yes, speed is the currency of our time BUT “We are not all equal in our starting point. Is it realistic for people of diverse backgrounds to be measured by the same yardsticks of success?” Read the full article from the link in my “Stories”, and let me know your thoughts! 🙂
  • I always receive criticism about my views on the goal of "modern marketing". Usually from marketers who are clearly from a different school of thought to people like myself, @garyvee, @danielpriestley and @jcredland of The Economist. When I interviewed Jamie for my documentary, he pointed out that at @theeconomist, they no longer consider other publications competition. Like all other modern marketers, they are now competing with everyone else who is creating content and spending TIME with their potential audience. Netflix's CEO once said that the battle is not against Amazon Prime, instead, they are competing with "sleep" for people's time. So, I stick by my words that "The goal of modern marketing is to get people to spend time with your brand"!

Follow Me!

Somi Arian

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