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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • If you hire people and give them the title of "Digital Marketing ...", don't be surprised if they can't do miracles. You can’t expect your digital marketers to succeed, when you give them a fraction of the overall marketing budget and want them to deliver within the framework that you use in TV and Print! Those are two different worlds! 😳 Thumbs up if you’ve observed this around you! 👍🧐
  • How many people can say that they worked in such a lovely office, today! 😃 - what a pleasure to work with @steinwayandsons and @steinwayhalluk we have some amazing content coming up in the coming weeks and months. - Thank you @dariashew for this lovely shot! 🤩
  • What did you guys do this Saturday? I spent all day in meeting and worked on a new super exciting project about Millennials workplace behaviour, that I’ve got coming up! 😎😄 - Where you guys able to go out and enjoy the sun today? (Assuming that it was sunny where you live!)🌞
  • Have you ever gotten so tired from long hours of standing on your feet, in heels, at work, that by the end of the day you decided to throw all your dignity out of the window and wear pink slides on a shoot? I have! 😳🤪 - Have an amazing weekend everyone! 😊
  • What’s your most favourite piece of clothing in your wardrobe? This leather blazer by @balmain is my favourite. I totally agree with @garyvee that you shouldn’t spend money on expensive stuff when you are building a business. 👩‍💻 - But I make an exception for incredibly well designed pieces that I know will last in my wardrobe for many years. 👠👗🎩 - As an entrepreneur I pay myself less than my team members. Actually almost everyone that has ever worked for me gets paid more than I take home. I put everything I earn back into the business and my content. Currently I’ve invested in two businesses, one of which you will hear about in the coming days, a whole new venture that I can’t wait to share with you guys! 🤓 - Would love to hear what you guys think about buying designer pieces vs saving money! Tell me, do you ever feel guilty about spending money on clothes or expensive experiences, rather than say, save for a house? 🏠 🚗 #balmain #blazer #leatherjacket #entrepreneur #lifestyle #workinghard
  • So I’ve had some interesting comments on my accent, since I’ve been putting out more content. - Everyone goes on about diversity but diversity is not just about skin colour. We live in a cosmopolitan society. There are many first generation immigrants who never attempt to share their knowledge or perspective because they feel self conscious. - As a native English speaker, if you go to most foreign countries and attempt to speak their language, they will find your accent “cute” or “charming”. - Obviously, mainstream media is not going to open its arms to first generation immigrants. You won’t see a weather reporter with an accent any time soon! - Another comment I get a lot is about my voice being shaky. That one is a discussion of mental health, which I’m planning on doing a whole bunch of content on. - In the end, when people tell me you can’t do it, I say “see you at the finish line”? Except that I’ll be in the game and you’ll be outside watching, because I outwork anyone!🤘
  • A leadership skill that I’ve been learning to develop is to take a step back and let my team innovate and shine. Most people have so much to give if they are given the opportunity. - What’s the most important attribute that you guys think a leader should have? - (A BTS shot of our millennial career development series coming soon. Wearing one of my favourite @karen_millen dresses with a matching colour @monicavinader ring. 😄) #mykm
  • “We’re competing with sleep, on the margin!” - Guess whose words they were - Yep, Netflix’s CEO, in response to whether they were worried about competition with Amazon. - While your company is trying to decide whether or not to invest in content, Amazon, Apple, Netflix, Facebook and Google are in competition with your sleep, on the margin. 😱 - They worry that when you 🛏 😴 💤 , you are not consuming their content! 😮 - It baffles me that businesses don’t get why they need to invest in content aggressively. - While your business is trying to figure out how to take baby steps, the rest of the world has already moved on. - This is not survival of fittest, it’s survival of the fastest. - Watch my documentary on smartcookiemedia.com - Let me know your thoughts. 🙃
  • Why is it so hard for businesses of our time to accept that the consumer behaviour has fundamentally changed, today? Oh, wait you do know that?! Why are you, then, still marketing like it’s two decades ago? This is basically my conversation with businesses every week. I explain everything that I talk about in my documentary and they nod and say “yes yes - they agree”! But in the end, they go off and do what they’ve been doing for the past 20 years. If you don’t change something nothing will change for you. What are thoughts guys? Register to access my documentary on smartcookiemedia.com

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Instagram

  • If you hire people and give them the title of "Digital Marketing ...", don't be surprised if they can't do miracles. You can’t expect your digital marketers to succeed, when you give them a fraction of the overall marketing budget and want them to deliver within the framework that you use in TV and Print! Those are two different worlds! 😳 Thumbs up if you’ve observed this around you! 👍🧐
  • How many people can say that they worked in such a lovely office, today! 😃 - what a pleasure to work with @steinwayandsons and @steinwayhalluk we have some amazing content coming up in the coming weeks and months. - Thank you @dariashew for this lovely shot! 🤩
  • What did you guys do this Saturday? I spent all day in meeting and worked on a new super exciting project about Millennials workplace behaviour, that I’ve got coming up! 😎😄 - Where you guys able to go out and enjoy the sun today? (Assuming that it was sunny where you live!)🌞
  • Have you ever gotten so tired from long hours of standing on your feet, in heels, at work, that by the end of the day you decided to throw all your dignity out of the window and wear pink slides on a shoot? I have! 😳🤪 - Have an amazing weekend everyone! 😊
  • What’s your most favourite piece of clothing in your wardrobe? This leather blazer by @balmain is my favourite. I totally agree with @garyvee that you shouldn’t spend money on expensive stuff when you are building a business. 👩‍💻 - But I make an exception for incredibly well designed pieces that I know will last in my wardrobe for many years. 👠👗🎩 - As an entrepreneur I pay myself less than my team members. Actually almost everyone that has ever worked for me gets paid more than I take home. I put everything I earn back into the business and my content. Currently I’ve invested in two businesses, one of which you will hear about in the coming days, a whole new venture that I can’t wait to share with you guys! 🤓 - Would love to hear what you guys think about buying designer pieces vs saving money! Tell me, do you ever feel guilty about spending money on clothes or expensive experiences, rather than say, save for a house? 🏠 🚗 #balmain #blazer #leatherjacket #entrepreneur #lifestyle #workinghard
  • So I’ve had some interesting comments on my accent, since I’ve been putting out more content. - Everyone goes on about diversity but diversity is not just about skin colour. We live in a cosmopolitan society. There are many first generation immigrants who never attempt to share their knowledge or perspective because they feel self conscious. - As a native English speaker, if you go to most foreign countries and attempt to speak their language, they will find your accent “cute” or “charming”. - Obviously, mainstream media is not going to open its arms to first generation immigrants. You won’t see a weather reporter with an accent any time soon! - Another comment I get a lot is about my voice being shaky. That one is a discussion of mental health, which I’m planning on doing a whole bunch of content on. - In the end, when people tell me you can’t do it, I say “see you at the finish line”? Except that I’ll be in the game and you’ll be outside watching, because I outwork anyone!🤘
  • A leadership skill that I’ve been learning to develop is to take a step back and let my team innovate and shine. Most people have so much to give if they are given the opportunity. - What’s the most important attribute that you guys think a leader should have? - (A BTS shot of our millennial career development series coming soon. Wearing one of my favourite @karen_millen dresses with a matching colour @monicavinader ring. 😄) #mykm
  • “We’re competing with sleep, on the margin!” - Guess whose words they were - Yep, Netflix’s CEO, in response to whether they were worried about competition with Amazon. - While your company is trying to decide whether or not to invest in content, Amazon, Apple, Netflix, Facebook and Google are in competition with your sleep, on the margin. 😱 - They worry that when you 🛏 😴 💤 , you are not consuming their content! 😮 - It baffles me that businesses don’t get why they need to invest in content aggressively. - While your business is trying to figure out how to take baby steps, the rest of the world has already moved on. - This is not survival of fittest, it’s survival of the fastest. - Watch my documentary on smartcookiemedia.com - Let me know your thoughts. 🙃
  • Why is it so hard for businesses of our time to accept that the consumer behaviour has fundamentally changed, today? Oh, wait you do know that?! Why are you, then, still marketing like it’s two decades ago? This is basically my conversation with businesses every week. I explain everything that I talk about in my documentary and they nod and say “yes yes - they agree”! But in the end, they go off and do what they’ve been doing for the past 20 years. If you don’t change something nothing will change for you. What are thoughts guys? Register to access my documentary on smartcookiemedia.com

Follow Me!

Somi Arian

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