Explore how capital, technology, and policy are reshaping the Middle East and global financial markets. Drawing on her work documenting Saudi Arabia’s transformation under Vision 2030, Somi Arian shares insights into private capital, venture investment, fintech, artificial intelligence, and the economic shifts redefining the region. Through conversations with founders, investors, policymakers, and global business leaders, she examines where capital is moving, how markets are evolving, and what this means for businesses, investors, and the future of economic growth.

As a filmmaker and podcast host working between London and Riyadh, Somi Arian offers a grounded perspective on the changing relationship between Saudi Arabia and the West. Through documentaries, interviews, and business conversations across technology, investment, media, and innovation, she explores how the Kingdom is positioning itself on the global stage and why international businesses, investors, and entrepreneurs are paying attention. Her talks unpack the opportunities, cultural shifts, and strategic realities shaping cross-border collaboration between Saudi Arabia, Europe, and the United States.

Technology is no longer confined to Silicon Valley. Somi Arian explores how innovation is reshaping economies globally, with a particular focus on emerging technology ecosystems in the Middle East. Through her documentary and podcast work, she examines the intersection of AI, digital infrastructure, investment, entrepreneurship, and policy, and how these forces are influencing the future of business and society.

Technology has fundamentally changed how people discover, trust, buy, and engage with brands. Drawing on years of work across media, technology, and consumer culture, Somi Arian explores how AI, social platforms, creator-led media, and shifting attention spans are reshaping consumer behaviour and decision-making. From the rise of personal brands and online communities to changing expectations around authenticity, trust, and convenience, she examines what businesses need to understand to stay relevant in a rapidly evolving market.

Businesses and societies are entering a period of rapid technological, economic, and cultural transition. In this talk, Somi Arian explores her concept of “Transition Architecture” — a framework for understanding how individuals, organisations, and industries adapt during periods of large-scale change. Drawing on her work across AI, media, economic transformation, and emerging technologies, she examines how leaders can make better decisions, build resilience, and remain relevant in an increasingly uncertain and fast-moving world.