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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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Instagram

  • I recently posted a video about how to apply the three elements of storytelling to your content. That is: ✅Set up ✅Problem/Conflict ✅Resolution Some people asked for a real-life example. So here is an example of how I apply this principle to my own content. Let me know your thoughts and questions in the comments below 👇🏻👇🏻👇🏻
  • I often get asked to give talks on workplace hacks, or digital marketing hacks. The truth is that both the workplace environment and the marketing landscape have been disrupted by technology on a fundamental level. Looking for hacks and quick fixes don't cut it anymore!
  • Have you considered harnessing the power of audio to capture your millennial audiences? This is exactly the topic of a keynote I delivered alongside @jomacsee of @global at the ABTA Travel Convention in Tokyo. A lot of business leaders are still resilient to pinpoint millennials as their target market. If you're the same, check out the link in my bio to see an article I wrote for @themarketingsoc In it, I cover 4 points that I would remind anyone who says millennials are not relevant to their marketing. Let me know your thoughts on the comments below!
  • Amazon is spending several billion dollars on its original content at this very moment. Do you know why?! Because when you watch an Amazon Prime series, you are paying to be advertised to. Meanwhile, many other companies are contemplating whether or not to post a couple of promotional videos on social media. Here's a lesson for all marketers out there - unless you live on another planet, which many people seem to.
  • Happy Friday Instagram! Have a productive end of the week! 😊
  • Our sense of identity is often strongly connected to our work. As automation and AI become more widespread, what will this mean to our sense of identity? I would love to hear about how you, and your company, are reskilling and preparing for the digital transformation and AI.
  • Newsflash! ⚡️⚡️It's official: the oldest millennials are turning 40 this year! The digital revolution is old news now and if you haven't caught up with it, you’re probably too late. I came across this meeting I had last year and I thought, gosh I've been saying this for several years now and people still like to think that this is at some distant point in the future! Did you know the first wave of Gen Y is turning 40 in 2020?
  • Do you guys know a good freelance interior designer in London? 🤗 Please tag them below 🙂 #interiordesigner #london
  • Feeling the flow with some Gin and Tonic and editing useful content for you guys 😆 spent a lovely day with my good friend @saramilnerowe and feeling recharged and productive! 😀 Hope you guys are having a great weekend ❤️

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Instagram

  • I recently posted a video about how to apply the three elements of storytelling to your content. That is: ✅Set up ✅Problem/Conflict ✅Resolution Some people asked for a real-life example. So here is an example of how I apply this principle to my own content. Let me know your thoughts and questions in the comments below 👇🏻👇🏻👇🏻
  • I often get asked to give talks on workplace hacks, or digital marketing hacks. The truth is that both the workplace environment and the marketing landscape have been disrupted by technology on a fundamental level. Looking for hacks and quick fixes don't cut it anymore!
  • Have you considered harnessing the power of audio to capture your millennial audiences? This is exactly the topic of a keynote I delivered alongside @jomacsee of @global at the ABTA Travel Convention in Tokyo. A lot of business leaders are still resilient to pinpoint millennials as their target market. If you're the same, check out the link in my bio to see an article I wrote for @themarketingsoc In it, I cover 4 points that I would remind anyone who says millennials are not relevant to their marketing. Let me know your thoughts on the comments below!
  • Amazon is spending several billion dollars on its original content at this very moment. Do you know why?! Because when you watch an Amazon Prime series, you are paying to be advertised to. Meanwhile, many other companies are contemplating whether or not to post a couple of promotional videos on social media. Here's a lesson for all marketers out there - unless you live on another planet, which many people seem to.
  • Happy Friday Instagram! Have a productive end of the week! 😊
  • Our sense of identity is often strongly connected to our work. As automation and AI become more widespread, what will this mean to our sense of identity? I would love to hear about how you, and your company, are reskilling and preparing for the digital transformation and AI.
  • Newsflash! ⚡️⚡️It's official: the oldest millennials are turning 40 this year! The digital revolution is old news now and if you haven't caught up with it, you’re probably too late. I came across this meeting I had last year and I thought, gosh I've been saying this for several years now and people still like to think that this is at some distant point in the future! Did you know the first wave of Gen Y is turning 40 in 2020?
  • Do you guys know a good freelance interior designer in London? 🤗 Please tag them below 🙂 #interiordesigner #london
  • Feeling the flow with some Gin and Tonic and editing useful content for you guys 😆 spent a lovely day with my good friend @saramilnerowe and feeling recharged and productive! 😀 Hope you guys are having a great weekend ❤️

Follow Me!

Somi Arian

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