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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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Instagram

  • The influencer culture is changing the workplace! One of the reasons why it's creating such an impact is the attraction younger generations have to the sense of freedom, happiness and individual identity the influencer culture can give them. However few people stop to ponder why this might be. There is a whole history behind it that we sometimes forget. Here is a video where I explain more! Share and let me know your thoughts below.
  • I’m doing a webinar on personal branding on 12th of August. Click on the link in my bio to join. 🙂
  • What key factors drive the millennial mindset? Many people believe it all starts and ends with the internet. But the truth is, the differences in behaviour are much more than a consequence of “online”. The internet has just amplified these changes. Here’s a snippet from my talk at #AdWeek where I go through these factors.
  • In a recent conference, I asked a room full of digital marketers how many of them used "Original Content" in their marketing. Less than 1% of the room raised their hands! I recommend Orginal Content both in "business to business" and "business to consumer"! Do you use original content? If so, please share some examples of your original content with me. Remember, this is different from promotional content!
  • Quick video about the question of work-life balance, as I arrived on my shoot this morning. Let me know your thoughts! How far is too far?!
  • Hope you guys are having a great weekend. I’m on a short holiday for a few days, but still researching and working on my book. I hope you guys have a great time wherever you are 😊💕
  • A little overview of my last week’s trip to Italy for a talk I gave at Richmond Digital Communication Forum. The theme of this year was Human to Human which is so timely as we enter the age of Artificial Intelligence!
  • This requires a completely different mindset and approach, in comparison to the pre-digital methods. Some people don’t like hearing this but it’s the truth and you can’t force these two approaches to reconcile! Here is why?! From my talk at Richmond Digital Communication Forum.
  • 12:30 midnight and I just switched off three computers after a 15 hour day! 😈 Get your head down, work hard, and be humble! 👊 raise your hand if you worked hard today! 🙋🏻‍♀️

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Instagram

  • The influencer culture is changing the workplace! One of the reasons why it's creating such an impact is the attraction younger generations have to the sense of freedom, happiness and individual identity the influencer culture can give them. However few people stop to ponder why this might be. There is a whole history behind it that we sometimes forget. Here is a video where I explain more! Share and let me know your thoughts below.
  • I’m doing a webinar on personal branding on 12th of August. Click on the link in my bio to join. 🙂
  • What key factors drive the millennial mindset? Many people believe it all starts and ends with the internet. But the truth is, the differences in behaviour are much more than a consequence of “online”. The internet has just amplified these changes. Here’s a snippet from my talk at #AdWeek where I go through these factors.
  • In a recent conference, I asked a room full of digital marketers how many of them used "Original Content" in their marketing. Less than 1% of the room raised their hands! I recommend Orginal Content both in "business to business" and "business to consumer"! Do you use original content? If so, please share some examples of your original content with me. Remember, this is different from promotional content!
  • Quick video about the question of work-life balance, as I arrived on my shoot this morning. Let me know your thoughts! How far is too far?!
  • Hope you guys are having a great weekend. I’m on a short holiday for a few days, but still researching and working on my book. I hope you guys have a great time wherever you are 😊💕
  • A little overview of my last week’s trip to Italy for a talk I gave at Richmond Digital Communication Forum. The theme of this year was Human to Human which is so timely as we enter the age of Artificial Intelligence!
  • This requires a completely different mindset and approach, in comparison to the pre-digital methods. Some people don’t like hearing this but it’s the truth and you can’t force these two approaches to reconcile! Here is why?! From my talk at Richmond Digital Communication Forum.
  • 12:30 midnight and I just switched off three computers after a 15 hour day! 😈 Get your head down, work hard, and be humble! 👊 raise your hand if you worked hard today! 🙋🏻‍♀️

Follow Me!

Somi Arian

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