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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • Happy Norooz to my Persian friends and happy first day of spring to everyone else. I wish you all an amazing year ahead! 😍
  • We have a serious problem today with Digital Marketing Directors who don’t actively participate in social media conversations and have never built a profile to know what it takes. You can’t lead effectively if you don’t have first hand experience with this. Here is a snippet of my talk at AdWeek a couple of days ago on this exact topic. Let me know what you guys think 🤔 - Watch my documentary, “The Millennial Disruption”, to learn more. (Link in my bio) @adweek @aweurope_
  • To produce and distribute decent content consistently is not easy or cheap. You need a team to design your strategy, plan, write, shoot, edit, and distribute your content, consistently. So how can you achieve this? It’s all about prioritising. Watch this video where I explain. If you haven’t done so yet, be sure to watch my documentary (link in my bio)! 🙂
  • Hey guys! I'm speaking at @adweek London this coming Tuesday 19th at 2:55 PM speaking about the changing digital landscape and the millennial generation. If you are there, it would be good to see you. If you aren't, you should be! #AWEurope
  • I’m amazed at how many people think building a personal or company brand can be done cheaply or easily, and are shocked at how much work and investment it really takes. It’s not just about picking up a camera and filming yourself expressing your opinion. There is a whole science to it and takes hours and hours of creating and distributing the content on relevant platforms with appropriate techniques. It needs audience profiling and a clear customer journey. As my colleague @lolaneversleeps puts it, “the nail is there, it’s just a matter of who will hit it first!” The biggest investment you make is in yourself!
  • Well I can officially say that we are an award winning company, now! 😃 My documentary, The Millennial Disruption has won its first award for Excellence in Directing Documentary at the Idyllwild International Festival of Cinema. Also I wanted to address this question about LinkedIn and how I became a LinkedIn Top Voice. I really recommend you guys put serious effort into your LinkedIn content, as it’s currently the #1 platform, especially, for B2B. 😃
  • The influencer culture today is very different to what it was in the early days of the internet. Influencers and their opinion of brands were thought to be more genuine than that of celebrities appearing in TV and Print ads. There is also a problem of lack of clarity in whether or not an influencer has been paid to promote a product. So many brands are relying on influencer marketing these days. But influencer marketing should not be used as a way to delegate your brand's responsibility for building genuine trust with your audience and creating your own content.
  • My documentary, "The Millennial Disruption" has now also been nominated for the "Best Documentary Short", in Worldwide Women's Festival, and the London Independent Film Festival! The documentary will be screened at London Independent Film Festival on SATURDAY 13TH APRIL, 7:30 PM, at Genesis Cinema London. Here is a little snippet, and you can access it via the link in my bio.
  • When I heard the news this morning, my first thought was "I hope it was not a suicide!" 😥 I can't express my sadness enough, that another extremely talented pioneer has taken his own life. - It took me days to recover after Chester Bennington and Kate Spade. Now, this?! - This is why I'm dedicating my next documentary to mental health in the modern era! So many of us are chasing success, and yet it doesn't make us any happier. - RIP, Firestarter! - #keithflint #documentaries #mentalhealth #millennials #careerpath #success #firestarter

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Instagram

  • Happy Norooz to my Persian friends and happy first day of spring to everyone else. I wish you all an amazing year ahead! 😍
  • We have a serious problem today with Digital Marketing Directors who don’t actively participate in social media conversations and have never built a profile to know what it takes. You can’t lead effectively if you don’t have first hand experience with this. Here is a snippet of my talk at AdWeek a couple of days ago on this exact topic. Let me know what you guys think 🤔 - Watch my documentary, “The Millennial Disruption”, to learn more. (Link in my bio) @adweek @aweurope_
  • To produce and distribute decent content consistently is not easy or cheap. You need a team to design your strategy, plan, write, shoot, edit, and distribute your content, consistently. So how can you achieve this? It’s all about prioritising. Watch this video where I explain. If you haven’t done so yet, be sure to watch my documentary (link in my bio)! 🙂
  • Hey guys! I'm speaking at @adweek London this coming Tuesday 19th at 2:55 PM speaking about the changing digital landscape and the millennial generation. If you are there, it would be good to see you. If you aren't, you should be! #AWEurope
  • I’m amazed at how many people think building a personal or company brand can be done cheaply or easily, and are shocked at how much work and investment it really takes. It’s not just about picking up a camera and filming yourself expressing your opinion. There is a whole science to it and takes hours and hours of creating and distributing the content on relevant platforms with appropriate techniques. It needs audience profiling and a clear customer journey. As my colleague @lolaneversleeps puts it, “the nail is there, it’s just a matter of who will hit it first!” The biggest investment you make is in yourself!
  • Well I can officially say that we are an award winning company, now! 😃 My documentary, The Millennial Disruption has won its first award for Excellence in Directing Documentary at the Idyllwild International Festival of Cinema. Also I wanted to address this question about LinkedIn and how I became a LinkedIn Top Voice. I really recommend you guys put serious effort into your LinkedIn content, as it’s currently the #1 platform, especially, for B2B. 😃
  • The influencer culture today is very different to what it was in the early days of the internet. Influencers and their opinion of brands were thought to be more genuine than that of celebrities appearing in TV and Print ads. There is also a problem of lack of clarity in whether or not an influencer has been paid to promote a product. So many brands are relying on influencer marketing these days. But influencer marketing should not be used as a way to delegate your brand's responsibility for building genuine trust with your audience and creating your own content.
  • My documentary, "The Millennial Disruption" has now also been nominated for the "Best Documentary Short", in Worldwide Women's Festival, and the London Independent Film Festival! The documentary will be screened at London Independent Film Festival on SATURDAY 13TH APRIL, 7:30 PM, at Genesis Cinema London. Here is a little snippet, and you can access it via the link in my bio.
  • When I heard the news this morning, my first thought was "I hope it was not a suicide!" 😥 I can't express my sadness enough, that another extremely talented pioneer has taken his own life. - It took me days to recover after Chester Bennington and Kate Spade. Now, this?! - This is why I'm dedicating my next documentary to mental health in the modern era! So many of us are chasing success, and yet it doesn't make us any happier. - RIP, Firestarter! - #keithflint #documentaries #mentalhealth #millennials #careerpath #success #firestarter

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Somi Arian

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