inBusiness
Why Brands Need to Behave Like a Media Company?
Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...
inBusiness
Millennials and Luxury Brands, Upcoming Documentary
For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....
inBusiness
Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands
Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...
inBusiness
The Most Powerful Form of Content Marketing Is to Give Value
Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...
inBusiness
Content Marketing VS Traditional Advertising
What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...
inBusiness
What I learnt from my daily video content challenge for the past 6 weeks.
6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...
Somi Arian
Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.
