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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • If we are not careful, the next generations could struggle with finding a sense of purpose. - Capitalism has done wonders for the economy, and technology has made our lives so easy. - But the same factors that led to our success as a society, could also pose a danger to our future! Would love to hear your thoughts on this subject! . . . #technology #purposefulliving #millennials #genz #artificialintellegence #motivation #robotics #machinelearning #future
  • For thousands of years, our educational systems have put more emphasis on "Intelligence", as opposed "Emotional Intelligence". However, we are now in a position that machine learning is superseding our intelligence! - The question then becomes, what's left for us to do?! A snippet of my talk to a group of senior management at @aegworldwide ‬this morning, about the impact of technology on Millennials and Gen Z in the workplace. - Would love to hear how many of you are actively thinking about how #ai and #machinelearning is going to impact your lives and careers! 🙂 let me know in the comments below 👇
  • I'm off to give a talk about Intergenerational Integration in the Workplace, at @aegworldwide , today. - I thought this short video was an appropriate reminder of how the pace of technology is changing the very tissue of society so fast! - Never before did we have this level of a huge difference from one generation to another. - I'm super passionate about understanding the impact of technology on human behaviour and I'm currently studying the works of 6 generations of psychologist and several generations of philosophers and constantly thinking how much of their findings are now challenged by the impact of technology on the younger generation.
  • That’s how I manage to stay focused come shine or rain, holiday or not! Since meditating twice a day for 20 minutes at a time, I’ve managed to stay super focused on my priorities! 🙂 - What are some of your challenges with staying focused? Let me know in the comments below and I’ll try and help! 🙂👇 - #meditation #entrepreneurlife #priorities #motivation #laserfocus #mindfulness #mindfulnessquotes
  • Every single day is an opportunity to challenge yourself to do something new. Today I’m preparing for a conference I will be chairing next week. Actually I have three speaking engagements next week! 😃👩🏻‍💻 - Raise your🤘 if you are challenging yourself with something new these days! 😀
  • Me: headphones on and trying to write an article Boyfriend: miss, miss, miss the penalty! 🥅 ⚽️ 😳 He really didn’t want an all British match for the @europaleague finals! 😂
  • Millennials are the poorest generation since since WWII, which is one of the reasons for their preference to access vs. ownership and the booming of “subscription economy”. Based on my research, this preference is primarily a result three main factors, which I talk about here. What do you guys think, and how has this affected your business/industry?
  • Keep your head down and work hard! Doubters will doubt and haters will hate! As long as you trust your process, you will prevail!
  • Learning to fail well is just as important as striving to succeed! When I look back at my failures, it makes me smile seeing what a long way I’ve come! 🙏🙂 - Are you someone who struggles with failure, or have you learnt to fail like a pro? 😈

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  • If we are not careful, the next generations could struggle with finding a sense of purpose. - Capitalism has done wonders for the economy, and technology has made our lives so easy. - But the same factors that led to our success as a society, could also pose a danger to our future! Would love to hear your thoughts on this subject! . . . #technology #purposefulliving #millennials #genz #artificialintellegence #motivation #robotics #machinelearning #future
  • For thousands of years, our educational systems have put more emphasis on "Intelligence", as opposed "Emotional Intelligence". However, we are now in a position that machine learning is superseding our intelligence! - The question then becomes, what's left for us to do?! A snippet of my talk to a group of senior management at @aegworldwide ‬this morning, about the impact of technology on Millennials and Gen Z in the workplace. - Would love to hear how many of you are actively thinking about how #ai and #machinelearning is going to impact your lives and careers! 🙂 let me know in the comments below 👇
  • I'm off to give a talk about Intergenerational Integration in the Workplace, at @aegworldwide , today. - I thought this short video was an appropriate reminder of how the pace of technology is changing the very tissue of society so fast! - Never before did we have this level of a huge difference from one generation to another. - I'm super passionate about understanding the impact of technology on human behaviour and I'm currently studying the works of 6 generations of psychologist and several generations of philosophers and constantly thinking how much of their findings are now challenged by the impact of technology on the younger generation.
  • That’s how I manage to stay focused come shine or rain, holiday or not! Since meditating twice a day for 20 minutes at a time, I’ve managed to stay super focused on my priorities! 🙂 - What are some of your challenges with staying focused? Let me know in the comments below and I’ll try and help! 🙂👇 - #meditation #entrepreneurlife #priorities #motivation #laserfocus #mindfulness #mindfulnessquotes
  • Every single day is an opportunity to challenge yourself to do something new. Today I’m preparing for a conference I will be chairing next week. Actually I have three speaking engagements next week! 😃👩🏻‍💻 - Raise your🤘 if you are challenging yourself with something new these days! 😀
  • Me: headphones on and trying to write an article Boyfriend: miss, miss, miss the penalty! 🥅 ⚽️ 😳 He really didn’t want an all British match for the @europaleague finals! 😂
  • Millennials are the poorest generation since since WWII, which is one of the reasons for their preference to access vs. ownership and the booming of “subscription economy”. Based on my research, this preference is primarily a result three main factors, which I talk about here. What do you guys think, and how has this affected your business/industry?
  • Keep your head down and work hard! Doubters will doubt and haters will hate! As long as you trust your process, you will prevail!
  • Learning to fail well is just as important as striving to succeed! When I look back at my failures, it makes me smile seeing what a long way I’ve come! 🙏🙂 - Are you someone who struggles with failure, or have you learnt to fail like a pro? 😈

Follow Me!

Somi Arian

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