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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • So, I’ve just had confirmation that I’m being offered a contract to write a book about “The Future of Work” for young professionals! I’m trying to persuade Diesel to celebrate with me as we’ve been working on this proposal for several months, since I was first approached by the publisher! 😄😈
  • Despite podcasts beings so popular, personally I haven’t fully dived into that, yet. It’s a whole new level of commitment. It’s not as simple as posting the audio version of your existing video content. It’s no different than say, starting a new YouTube channel; in terms of the level commitment that it takes to fully develop and promote it. Here are five things about Podcasts that might help you, if you are considering it. 🙂 given these five factors, would you or would not start a podcast series?! 😀
  • Millennials get a lot of criticism for their workplace culture. One of the words often used to describe them is "entitled"! The truth is being digital natives, i.e. fluent with digital technologies means that they have a general sense of confidence that their predecessors were only able to gain with years of experience. Now, whether you believe this confidence is false or well deserved, is a different matter. Managers will be more successful in dealing with millennials if they avoid dwelling on this and instead accept this generation as they are. This is a snippet of a talk I gave at an event for @wellerssme Accounting Firm. Would love to hear your thoughts and experiences with this! 🙂
  • It’s never been more important to build your personal brand and establish yourself as an industry leader! - In just two years, I’ve completely transformed my business and today I get C-Level executives of huge companies like BBC, Channel 4, Marie Claire and Vanity Fair, Silicon Valley Bank and many others attending my talks. - No matter what industry you are in establish yourself as a thought leader and great things will start to happen. - I have a FREE webinar coming up on this exact topic. Be sure to sign up through the link in the bio and my team and I will let you know about the date! 🙂
  • If we are not careful, the next generations could struggle with finding a sense of purpose. - Capitalism has done wonders for the economy, and technology has made our lives so easy. - But the same factors that led to our success as a society, could also pose a danger to our future! Would love to hear your thoughts on this subject! . . . #technology #purposefulliving #millennials #genz #artificialintellegence #motivation #robotics #machinelearning #future
  • For thousands of years, our educational systems have put more emphasis on "Intelligence", as opposed "Emotional Intelligence". However, we are now in a position that machine learning is superseding our intelligence! - The question then becomes, what's left for us to do?! A snippet of my talk to a group of senior management at @aegworldwide ‬this morning, about the impact of technology on Millennials and Gen Z in the workplace. - Would love to hear how many of you are actively thinking about how #ai and #machinelearning is going to impact your lives and careers! 🙂 let me know in the comments below 👇
  • I'm off to give a talk about Intergenerational Integration in the Workplace, at @aegworldwide , today. - I thought this short video was an appropriate reminder of how the pace of technology is changing the very tissue of society so fast! - Never before did we have this level of a huge difference from one generation to another. - I'm super passionate about understanding the impact of technology on human behaviour and I'm currently studying the works of 6 generations of psychologist and several generations of philosophers and constantly thinking how much of their findings are now challenged by the impact of technology on the younger generation.
  • That’s how I manage to stay focused come shine or rain, holiday or not! Since meditating twice a day for 20 minutes at a time, I’ve managed to stay super focused on my priorities! 🙂 - What are some of your challenges with staying focused? Let me know in the comments below and I’ll try and help! 🙂👇 - #meditation #entrepreneurlife #priorities #motivation #laserfocus #mindfulness #mindfulnessquotes
  • Every single day is an opportunity to challenge yourself to do something new. Today I’m preparing for a conference I will be chairing next week. Actually I have three speaking engagements next week! 😃👩🏻‍💻 - Raise your🤘 if you are challenging yourself with something new these days! 😀

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  • So, I’ve just had confirmation that I’m being offered a contract to write a book about “The Future of Work” for young professionals! I’m trying to persuade Diesel to celebrate with me as we’ve been working on this proposal for several months, since I was first approached by the publisher! 😄😈
  • Despite podcasts beings so popular, personally I haven’t fully dived into that, yet. It’s a whole new level of commitment. It’s not as simple as posting the audio version of your existing video content. It’s no different than say, starting a new YouTube channel; in terms of the level commitment that it takes to fully develop and promote it. Here are five things about Podcasts that might help you, if you are considering it. 🙂 given these five factors, would you or would not start a podcast series?! 😀
  • Millennials get a lot of criticism for their workplace culture. One of the words often used to describe them is "entitled"! The truth is being digital natives, i.e. fluent with digital technologies means that they have a general sense of confidence that their predecessors were only able to gain with years of experience. Now, whether you believe this confidence is false or well deserved, is a different matter. Managers will be more successful in dealing with millennials if they avoid dwelling on this and instead accept this generation as they are. This is a snippet of a talk I gave at an event for @wellerssme Accounting Firm. Would love to hear your thoughts and experiences with this! 🙂
  • It’s never been more important to build your personal brand and establish yourself as an industry leader! - In just two years, I’ve completely transformed my business and today I get C-Level executives of huge companies like BBC, Channel 4, Marie Claire and Vanity Fair, Silicon Valley Bank and many others attending my talks. - No matter what industry you are in establish yourself as a thought leader and great things will start to happen. - I have a FREE webinar coming up on this exact topic. Be sure to sign up through the link in the bio and my team and I will let you know about the date! 🙂
  • If we are not careful, the next generations could struggle with finding a sense of purpose. - Capitalism has done wonders for the economy, and technology has made our lives so easy. - But the same factors that led to our success as a society, could also pose a danger to our future! Would love to hear your thoughts on this subject! . . . #technology #purposefulliving #millennials #genz #artificialintellegence #motivation #robotics #machinelearning #future
  • For thousands of years, our educational systems have put more emphasis on "Intelligence", as opposed "Emotional Intelligence". However, we are now in a position that machine learning is superseding our intelligence! - The question then becomes, what's left for us to do?! A snippet of my talk to a group of senior management at @aegworldwide ‬this morning, about the impact of technology on Millennials and Gen Z in the workplace. - Would love to hear how many of you are actively thinking about how #ai and #machinelearning is going to impact your lives and careers! 🙂 let me know in the comments below 👇
  • I'm off to give a talk about Intergenerational Integration in the Workplace, at @aegworldwide , today. - I thought this short video was an appropriate reminder of how the pace of technology is changing the very tissue of society so fast! - Never before did we have this level of a huge difference from one generation to another. - I'm super passionate about understanding the impact of technology on human behaviour and I'm currently studying the works of 6 generations of psychologist and several generations of philosophers and constantly thinking how much of their findings are now challenged by the impact of technology on the younger generation.
  • That’s how I manage to stay focused come shine or rain, holiday or not! Since meditating twice a day for 20 minutes at a time, I’ve managed to stay super focused on my priorities! 🙂 - What are some of your challenges with staying focused? Let me know in the comments below and I’ll try and help! 🙂👇 - #meditation #entrepreneurlife #priorities #motivation #laserfocus #mindfulness #mindfulnessquotes
  • Every single day is an opportunity to challenge yourself to do something new. Today I’m preparing for a conference I will be chairing next week. Actually I have three speaking engagements next week! 😃👩🏻‍💻 - Raise your🤘 if you are challenging yourself with something new these days! 😀

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Somi Arian

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