Somi Arian

  • Videos
  • Blog
  • Portfolio
  • Contact

Somi Arian Official Website

Somi Arian

Hit ESC to exit.

  • Videos
  • Blog
  • Portfolio
  • Contact
The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

Never miss a post


First Name
Country
Email address
Secure and Spam free...

Instagram

  • How much should you share on social media when you travel or go out with loved ones? 🤔 The irony of “sharing the experiences with others” is that you might fail to stay present and actually experience the moment yourself! I often think about the mental health impact of this on our generation! 😯 I just came across this picture of me in Prague when I travelled there with my boyfriend. We travel a few times a year, mostly just long weekends. Although I still work on my laptop 2-3 hours a day even on my days off, I don’t share much about these times! 😆 Do you think there should be times in life that you stop “sharing the experience” and start enjoying the moment? For me, my immediate family is pretty much off limit.
  • Some food for thought on “audience profiling” before you hit that bottle of wine this Friday evening. 🍷 I hope it answers some of your questions. 🥂 Quite a few people asked about how to build an audience. Well, the first step is to identify exactly who your audience is and then figure out what they’re looking for and how you can give it to them. You can’t build an audience if you don’t know who your audience is! @cprehab and @mm.williamson I hope this partially answers your questions. Let me know when you figured out the first part then we can talk about the next step. 🙂 Happy Friday guys 💕
  • Fun question time - giving your brains a break from marketing! 😆 What’s your preference: A- morning shower? B- bed time shower? I was talking to my skin therapist at @beaskinclinic today. I said I swear by showering before bed as one of the secrets to my clear skin! Of course I follow up with their awesome Vitamine C and Retinal Serum! I also do not wash my face in the morning! 😄 I know what you are thinking, “filthy girl”! 😝 Obviously I wash my eyes and brush my teeth! But I don’t like to shower in the morning! My boyfriend is the opposite and we often have a debate about this! What’s your verdict, morning or bed time shower?! 😊
  • What’s the last book you read/listened to? I just finished Homo Deus by @yuval_noah_harari and it’s affectedly me badly. As I’ve been researching for my next documentary the last few weeks, been getting increasingly concerned about mental health challenges of our time caused by the impact of technology. Finishing the book has amplified that as it’s making me question our future in the age of data and algorithms. 😳 Tell me something positive to cheer me up! 🙂
  • We live in a culture that’s obsessed with entrepreneurship. In 2018, 62% of millennials have said that they want to be entrepreneurs and 35% already have a side hustle! 😲 Full disclosure, I fell into this by accident, I wasn’t looking for it! But why do you think so many millennials are trying to run their own businesses? On another note, I’m going to post some videos over the coming days to answer some of the questions that you guys sent me last week. The first question I will answer is from @cprehab who asked how to create an audience as a side hustle when you are not planning to monetise it yet. Answer coming next.
  • There is a common misconception among Marketing Directors that content for social media has to be short. While short-form content has its place, the thought leadership impact of long-form content cannot be disputed. In this video, I share the impact that my documentary, "The Millennial Disruption", has had on our company within only a few weeks. In case you haven't yet, you can access the full documentary via smartcookiemedia.com/Doc
  • Whatever you do in life, what sets you apart from others is being original. 👌 - Just because you are an entrepreneur or work for yourself, doesn’t mean that you are not a cog in the machine! ⚙️ - Tick if you care about being original! ✅
  • Can you guys suggest some focus enhancing music for when I’m working till late? Here is a list of the things I’ve been listening to: @betweeninterval Biosphere @hanszimmer @whoismrrobot Sound track Need some new suggestions along those lines, please, or anything that will help me focus. Let me know 🙂
  • What would you say is the biggest challenge of the next generation? Here is what I think, a snippet of my talk for @tatlermagazine @vanityfair teams. Let me know your thoughts and opinions in the comments! 🙂 Be sure to watch my documentary - link in the bio ⬆️

Follow Me!

Instagram

  • How much should you share on social media when you travel or go out with loved ones? 🤔 The irony of “sharing the experiences with others” is that you might fail to stay present and actually experience the moment yourself! I often think about the mental health impact of this on our generation! 😯 I just came across this picture of me in Prague when I travelled there with my boyfriend. We travel a few times a year, mostly just long weekends. Although I still work on my laptop 2-3 hours a day even on my days off, I don’t share much about these times! 😆 Do you think there should be times in life that you stop “sharing the experience” and start enjoying the moment? For me, my immediate family is pretty much off limit.
  • Some food for thought on “audience profiling” before you hit that bottle of wine this Friday evening. 🍷 I hope it answers some of your questions. 🥂 Quite a few people asked about how to build an audience. Well, the first step is to identify exactly who your audience is and then figure out what they’re looking for and how you can give it to them. You can’t build an audience if you don’t know who your audience is! @cprehab and @mm.williamson I hope this partially answers your questions. Let me know when you figured out the first part then we can talk about the next step. 🙂 Happy Friday guys 💕
  • Fun question time - giving your brains a break from marketing! 😆 What’s your preference: A- morning shower? B- bed time shower? I was talking to my skin therapist at @beaskinclinic today. I said I swear by showering before bed as one of the secrets to my clear skin! Of course I follow up with their awesome Vitamine C and Retinal Serum! I also do not wash my face in the morning! 😄 I know what you are thinking, “filthy girl”! 😝 Obviously I wash my eyes and brush my teeth! But I don’t like to shower in the morning! My boyfriend is the opposite and we often have a debate about this! What’s your verdict, morning or bed time shower?! 😊
  • What’s the last book you read/listened to? I just finished Homo Deus by @yuval_noah_harari and it’s affectedly me badly. As I’ve been researching for my next documentary the last few weeks, been getting increasingly concerned about mental health challenges of our time caused by the impact of technology. Finishing the book has amplified that as it’s making me question our future in the age of data and algorithms. 😳 Tell me something positive to cheer me up! 🙂
  • We live in a culture that’s obsessed with entrepreneurship. In 2018, 62% of millennials have said that they want to be entrepreneurs and 35% already have a side hustle! 😲 Full disclosure, I fell into this by accident, I wasn’t looking for it! But why do you think so many millennials are trying to run their own businesses? On another note, I’m going to post some videos over the coming days to answer some of the questions that you guys sent me last week. The first question I will answer is from @cprehab who asked how to create an audience as a side hustle when you are not planning to monetise it yet. Answer coming next.
  • There is a common misconception among Marketing Directors that content for social media has to be short. While short-form content has its place, the thought leadership impact of long-form content cannot be disputed. In this video, I share the impact that my documentary, "The Millennial Disruption", has had on our company within only a few weeks. In case you haven't yet, you can access the full documentary via smartcookiemedia.com/Doc
  • Whatever you do in life, what sets you apart from others is being original. 👌 - Just because you are an entrepreneur or work for yourself, doesn’t mean that you are not a cog in the machine! ⚙️ - Tick if you care about being original! ✅
  • Can you guys suggest some focus enhancing music for when I’m working till late? Here is a list of the things I’ve been listening to: @betweeninterval Biosphere @hanszimmer @whoismrrobot Sound track Need some new suggestions along those lines, please, or anything that will help me focus. Let me know 🙂
  • What would you say is the biggest challenge of the next generation? Here is what I think, a snippet of my talk for @tatlermagazine @vanityfair teams. Let me know your thoughts and opinions in the comments! 🙂 Be sure to watch my documentary - link in the bio ⬆️

Follow Me!

Somi Arian

  • Videos
  • Blog
  • Portfolio
  • Contact

Copyright © 2017 Somi Arian

Never miss a post


First Name
Country
Email address
Secure and Spam free...
wp free download