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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • People often ask why Millennials are different. Well, we were the first generation that grew up in a digital world. In this short video, I explain how connectivity impacts the emergence of patterns of behaviour in society. Naturally if you are a digital native, you will adapt to these new patterns of behaviour faster. Simply put that’s what makes the digital native generation different and perhaps more challenging. Sign up for full access to my documentary at www.smartcookiemedia.com (link in bio)!
  • What an awesome week it’s been. Massive thanks to everyone who’ve supported my documentary and thanks for all the feedback that you kindly shared with me. Since my documentary covers such a broad topic, I decided to delve deeper into it with a series of content revealing what makes « The Millennial Disruption » a modern age reality. If you have already watched my film, this next series will be a complimentary journey through the vast amount of information I uncovered about how the internet has impacted consumer behaviour. If you haven’t yet registered, be sure to do so on www.smartcookiemedia.com
  • There is no better way to tell your brand story than from the viewpoint of your customers. Collaborate with them, celebrate and feature them. Here is an example of a collaboration that we brought together between our client, @steinwayandsons and Fortnum & Mason. Two brands that represent the best of the best in quality! Things like this could take months of preparation and planning. In this case, we only had one hour to film at @fortnums. Huge thanks to @EwanVenters who helped me make this happen!
  • After listening to the audio version of this incredible book twice, I decided to buy a physical copy and have It on my desk as a reference. @raydalio is the ultimate role model for every entrepreneur! #principles 🙏 What your most favourite reference book? 📖📚 Who do you admire most in your work? 🙂
  • "The Millennial Disruption" is finally here. A documentary that sheds light on how the market and our culture is changing and why so many businesses are failing! This film is the result of two years of work, research and investment of nearly £100K. We condensed over 40 hours of interviews & hundreds of hours of footage into a half-hour documentary. Although I learnt so much from every single contributor, only a dozen out of 40 made it into the final film, due to time constraint and the sheer volume of footage needed to make up every minute. Making this documentary was akin to writing a PhD thesis. I really hope that it brings you value. A massive thank you to Christophe Georges of @bentleymotors, Craig Terry of @steinwayandsons , @garyvee of @vaynermedia , Simon Cotton of @johnstonsofelgin , @danielpriestley of @dentglobal , Mark Blenkinsop of @hackettlondon , Justine Southall of @marieclaireuk , @jcredland of @theeconomist , Dominic Chambers of @jaguar @landrover and other contributors that you will see in the main film Mark Henderson of @gieveslondon , Pauliina Jamsa of @siemens , Hannah Rigby of @lockhatters , and Simon Cundey of @henrypooleco Visit smartcookiemedia.com to register for access to the full documentary.
  • Today, audiences are overwhelmed by an infinite amount of options for every need or desire. This makes it very challenging for brands to differentiate themselves and stay on top of people’s minds. Yet, one company has consistently stayed in the lead against all odds! Guess which one! Hint, their turnover equals 5% of the entire United States GDP. What do you think has made them so successful?
  • Trying to make time for this when you are building a business is extremely hard but for the past decade I’ve never gone without training. 💪 - Grateful to have an awesome trainer, @mosousaaraujo_pt who pushes me to go lower on my squats. 🤭😆 - How do you guys keep fit? What’s your favourite physical training regime? 🤘💪
  • Did you know that your brand is probably sitting on a mountain of amazing content? But you might be missing out on the opportunities to capture them. We recently made a short film for about the @steinwayandsons Piano at @fortnums Tea Room. I wanted to share some insights with you that I learnt during this exciting project. Stay tuned for the original video coming soon.
  • From the recording of my documentary links earlier this week! Can’t wait to share it with you guys. #millennials #digitalmarketing #businessdevelopment

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  • People often ask why Millennials are different. Well, we were the first generation that grew up in a digital world. In this short video, I explain how connectivity impacts the emergence of patterns of behaviour in society. Naturally if you are a digital native, you will adapt to these new patterns of behaviour faster. Simply put that’s what makes the digital native generation different and perhaps more challenging. Sign up for full access to my documentary at www.smartcookiemedia.com (link in bio)!
  • What an awesome week it’s been. Massive thanks to everyone who’ve supported my documentary and thanks for all the feedback that you kindly shared with me. Since my documentary covers such a broad topic, I decided to delve deeper into it with a series of content revealing what makes « The Millennial Disruption » a modern age reality. If you have already watched my film, this next series will be a complimentary journey through the vast amount of information I uncovered about how the internet has impacted consumer behaviour. If you haven’t yet registered, be sure to do so on www.smartcookiemedia.com
  • There is no better way to tell your brand story than from the viewpoint of your customers. Collaborate with them, celebrate and feature them. Here is an example of a collaboration that we brought together between our client, @steinwayandsons and Fortnum & Mason. Two brands that represent the best of the best in quality! Things like this could take months of preparation and planning. In this case, we only had one hour to film at @fortnums. Huge thanks to @EwanVenters who helped me make this happen!
  • After listening to the audio version of this incredible book twice, I decided to buy a physical copy and have It on my desk as a reference. @raydalio is the ultimate role model for every entrepreneur! #principles 🙏 What your most favourite reference book? 📖📚 Who do you admire most in your work? 🙂
  • "The Millennial Disruption" is finally here. A documentary that sheds light on how the market and our culture is changing and why so many businesses are failing! This film is the result of two years of work, research and investment of nearly £100K. We condensed over 40 hours of interviews & hundreds of hours of footage into a half-hour documentary. Although I learnt so much from every single contributor, only a dozen out of 40 made it into the final film, due to time constraint and the sheer volume of footage needed to make up every minute. Making this documentary was akin to writing a PhD thesis. I really hope that it brings you value. A massive thank you to Christophe Georges of @bentleymotors, Craig Terry of @steinwayandsons , @garyvee of @vaynermedia , Simon Cotton of @johnstonsofelgin , @danielpriestley of @dentglobal , Mark Blenkinsop of @hackettlondon , Justine Southall of @marieclaireuk , @jcredland of @theeconomist , Dominic Chambers of @jaguar @landrover and other contributors that you will see in the main film Mark Henderson of @gieveslondon , Pauliina Jamsa of @siemens , Hannah Rigby of @lockhatters , and Simon Cundey of @henrypooleco Visit smartcookiemedia.com to register for access to the full documentary.
  • Today, audiences are overwhelmed by an infinite amount of options for every need or desire. This makes it very challenging for brands to differentiate themselves and stay on top of people’s minds. Yet, one company has consistently stayed in the lead against all odds! Guess which one! Hint, their turnover equals 5% of the entire United States GDP. What do you think has made them so successful?
  • Trying to make time for this when you are building a business is extremely hard but for the past decade I’ve never gone without training. 💪 - Grateful to have an awesome trainer, @mosousaaraujo_pt who pushes me to go lower on my squats. 🤭😆 - How do you guys keep fit? What’s your favourite physical training regime? 🤘💪
  • Did you know that your brand is probably sitting on a mountain of amazing content? But you might be missing out on the opportunities to capture them. We recently made a short film for about the @steinwayandsons Piano at @fortnums Tea Room. I wanted to share some insights with you that I learnt during this exciting project. Stay tuned for the original video coming soon.
  • From the recording of my documentary links earlier this week! Can’t wait to share it with you guys. #millennials #digitalmarketing #businessdevelopment

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Somi Arian

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