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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • Are you one of those people who feel they need to be accountable to other people or an “accountability buddy” in order to succeed? I’ve never felt the need for it. In fact I don’t even do so well in classes. Every time I’m in a class or a course of some sort, I tend to dominate, until I realise I may be overdoing it “again” 😆 then I retract. This whole concept of accountability buddy”, is it a Western thing? Why do people need it to succeed? 🤔 honestly, I don’t understand it. Please enlighten me guys! 😃
  • "What kind of content should you create for social media?! - This is the most frequently asked question that I get. - In most companies these decisions are made by a committee and board members often purely speak from personal preference. - But, what's good for you may not be interesting to your customers. To me, it all comes down to data. Here is why! - Let me know your thoughts, guys. What’s your experience with this topic? Ah and you can watch the full version on my YouTube or LinkedIn both under @somiarian . . . . ‪#leadership‬ ‪#business‬ ‪#socialmedia‬ ‪#linkedin‬ ‪#branding‬ ‪#millennials‬ ‪#committees‬ ‪#datascience‬ ‪#automation‬ ‪#artificialintelligence‬ #marketing
  • It’s a lonely journey even after you’re surrounded by a team and the clock is ticking in the right direction. It’s not for the faint hearted, but you don’t know if you’ve got what it takes until you’ve done it. It’s bound to come at a high price and it will fucking hurt! Only get into it if you’ve got nothing to lose and if you’ve got the ability to smile at the world even when you’re crying inside! 😈
  • My friends, so many of you are scared of investing in content for your business and don’t take the power of #LinkedIn (and other social media) seriously! - I don’t blame you, it’s hard to believe it will work until you’ve seen it happen. - Check this out, a snapshot of my documentary trailer with over 65000 organic views on LinkedIn. - About 3000 people have signed up to receive a copy of the documentary, including people from BMW, Panasonic and many other large organisations! - 180 media editors and journalists have signed up to come to my documentary screening next week (we only have 130 spaces)! Attendees are from BBC, Channel4, Hearst, Conde Nast, Financial Times, The Economist, The Telegraph, The Guardian, Penguin, you name it! - Content creation and distribution is not cheap, but is it worth it? 💯 - Invest in yourself/your company!
  • Good morning Instagram 😍 who else is excited about today? I’m off to tech rehearsal for my documentary screening and meeting with clients! What’s your hustle today? 😃
  • If you hire people and give them the title of "Digital Marketing ...", don't be surprised if they can't do miracles. You can’t expect your digital marketers to succeed, when you give them a fraction of the overall marketing budget and want them to deliver within the framework that you use in TV and Print! Those are two different worlds! 😳 Thumbs up if you’ve observed this around you! 👍🧐
  • How many people can say that they worked in such a lovely office, today! 😃 - what a pleasure to work with @steinwayandsons and @steinwayhalluk we have some amazing content coming up in the coming weeks and months. - Thank you @dariashew for this lovely shot! 🤩
  • What did you guys do this Saturday? I spent all day in meeting and worked on a new super exciting project about Millennials workplace behaviour, that I’ve got coming up! 😎😄 - Where you guys able to go out and enjoy the sun today? (Assuming that it was sunny where you live!)🌞
  • Have you ever gotten so tired from long hours of standing on your feet, in heels, at work, that by the end of the day you decided to throw all your dignity out of the window and wear pink slides on a shoot? I have! 😳🤪 - Have an amazing weekend everyone! 😊

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Instagram

  • Are you one of those people who feel they need to be accountable to other people or an “accountability buddy” in order to succeed? I’ve never felt the need for it. In fact I don’t even do so well in classes. Every time I’m in a class or a course of some sort, I tend to dominate, until I realise I may be overdoing it “again” 😆 then I retract. This whole concept of accountability buddy”, is it a Western thing? Why do people need it to succeed? 🤔 honestly, I don’t understand it. Please enlighten me guys! 😃
  • "What kind of content should you create for social media?! - This is the most frequently asked question that I get. - In most companies these decisions are made by a committee and board members often purely speak from personal preference. - But, what's good for you may not be interesting to your customers. To me, it all comes down to data. Here is why! - Let me know your thoughts, guys. What’s your experience with this topic? Ah and you can watch the full version on my YouTube or LinkedIn both under @somiarian . . . . ‪#leadership‬ ‪#business‬ ‪#socialmedia‬ ‪#linkedin‬ ‪#branding‬ ‪#millennials‬ ‪#committees‬ ‪#datascience‬ ‪#automation‬ ‪#artificialintelligence‬ #marketing
  • It’s a lonely journey even after you’re surrounded by a team and the clock is ticking in the right direction. It’s not for the faint hearted, but you don’t know if you’ve got what it takes until you’ve done it. It’s bound to come at a high price and it will fucking hurt! Only get into it if you’ve got nothing to lose and if you’ve got the ability to smile at the world even when you’re crying inside! 😈
  • My friends, so many of you are scared of investing in content for your business and don’t take the power of #LinkedIn (and other social media) seriously! - I don’t blame you, it’s hard to believe it will work until you’ve seen it happen. - Check this out, a snapshot of my documentary trailer with over 65000 organic views on LinkedIn. - About 3000 people have signed up to receive a copy of the documentary, including people from BMW, Panasonic and many other large organisations! - 180 media editors and journalists have signed up to come to my documentary screening next week (we only have 130 spaces)! Attendees are from BBC, Channel4, Hearst, Conde Nast, Financial Times, The Economist, The Telegraph, The Guardian, Penguin, you name it! - Content creation and distribution is not cheap, but is it worth it? 💯 - Invest in yourself/your company!
  • Good morning Instagram 😍 who else is excited about today? I’m off to tech rehearsal for my documentary screening and meeting with clients! What’s your hustle today? 😃
  • If you hire people and give them the title of "Digital Marketing ...", don't be surprised if they can't do miracles. You can’t expect your digital marketers to succeed, when you give them a fraction of the overall marketing budget and want them to deliver within the framework that you use in TV and Print! Those are two different worlds! 😳 Thumbs up if you’ve observed this around you! 👍🧐
  • How many people can say that they worked in such a lovely office, today! 😃 - what a pleasure to work with @steinwayandsons and @steinwayhalluk we have some amazing content coming up in the coming weeks and months. - Thank you @dariashew for this lovely shot! 🤩
  • What did you guys do this Saturday? I spent all day in meeting and worked on a new super exciting project about Millennials workplace behaviour, that I’ve got coming up! 😎😄 - Where you guys able to go out and enjoy the sun today? (Assuming that it was sunny where you live!)🌞
  • Have you ever gotten so tired from long hours of standing on your feet, in heels, at work, that by the end of the day you decided to throw all your dignity out of the window and wear pink slides on a shoot? I have! 😳🤪 - Have an amazing weekend everyone! 😊

Follow Me!

Somi Arian

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Copyright © 2017 Somi Arian

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