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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • What’s the last book you read/listened to? I just finished Homo Deus by @yuval_noah_harari and it’s affectedly me badly. As I’ve been researching for my next documentary the last few weeks, been getting increasingly concerned about mental health challenges of our time caused by the impact of technology. Finishing the book has amplified that as it’s making me question our future in the age of data and algorithms. 😳 Tell me something positive to cheer me up! 🙂
  • We live in a culture that’s obsessed with entrepreneurship. In 2018, 62% of millennials have said that they want to be entrepreneurs and 35% already have a side hustle! 😲 Full disclosure, I fell into this by accident, I wasn’t looking for it! But why do you think so many millennials are trying to run their own businesses? On another note, I’m going to post some videos over the coming days to answer some of the questions that you guys sent me last week. The first question I will answer is from @cprehab who asked how to create an audience as a side hustle when you are not planning to monetise it yet. Answer coming next.
  • There is a common misconception among Marketing Directors that content for social media has to be short. While short-form content has its place, the thought leadership impact of long-form content cannot be disputed. In this video, I share the impact that my documentary, "The Millennial Disruption", has had on our company within only a few weeks. In case you haven't yet, you can access the full documentary via smartcookiemedia.com/Doc
  • Whatever you do in life, what sets you apart from others is being original. 👌 - Just because you are an entrepreneur or work for yourself, doesn’t mean that you are not a cog in the machine! ⚙️ - Tick if you care about being original! ✅
  • Can you guys suggest some focus enhancing music for when I’m working till late? Here is a list of the things I’ve been listening to: @betweeninterval Biosphere @hanszimmer @whoismrrobot Sound track Need some new suggestions along those lines, please, or anything that will help me focus. Let me know 🙂
  • What would you say is the biggest challenge of the next generation? Here is what I think, a snippet of my talk for @tatlermagazine @vanityfair teams. Let me know your thoughts and opinions in the comments! 🙂 Be sure to watch my documentary - link in the bio ⬆️
  • How can I help you? 🙂 I would love to know what draws you to my page and what I can do for you! 💕 There are a few areas that I work on: filmmaking, marketing, millennial engagement, millennials and Gen Z workplace behaviours and career success and understanding the impact of technology on human behaviour. What interests you most? Tell me in one sentence what I can do to bring you more value. You have both my ears 👂👂
  • When I was much younger you would never ever see me without make up. Because everyone around me used to wear so much make up all the time. I used to wear make up even to go buy groceries. 🤦‍♀️👠💄👄 - But as hit 30, I started to feel more comfortable and more confident, not worrying about what other people thought. This morning we had a last minute emergency shoot for Steinway and I jumped in the cab and didn’t have time to put make up on, but I didn’t worry about it. Ten years ago I would have felt so self-conscious and even anxious going out like that! Admittedly, I’ve enjoyed great skin recently, thanks to @beaskinclinic but i still feel that the way I felt in my early 20s was not normal. 😳 - It’s amazing isn’t it, how the society affects our self image. But you can and should be yourself. Do what you want only because you want it? Don’t you think?! 🙂
  • This is my signature look when I’m on a shoot! 🎬 Turtle-neck top and @beatsbydre around my neck! Oh and leather pants, although you can’t see them in this picture! 😈 What’s your signature look? Tell me, so I recognise you if meet on the street! 😆

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Instagram

  • What’s the last book you read/listened to? I just finished Homo Deus by @yuval_noah_harari and it’s affectedly me badly. As I’ve been researching for my next documentary the last few weeks, been getting increasingly concerned about mental health challenges of our time caused by the impact of technology. Finishing the book has amplified that as it’s making me question our future in the age of data and algorithms. 😳 Tell me something positive to cheer me up! 🙂
  • We live in a culture that’s obsessed with entrepreneurship. In 2018, 62% of millennials have said that they want to be entrepreneurs and 35% already have a side hustle! 😲 Full disclosure, I fell into this by accident, I wasn’t looking for it! But why do you think so many millennials are trying to run their own businesses? On another note, I’m going to post some videos over the coming days to answer some of the questions that you guys sent me last week. The first question I will answer is from @cprehab who asked how to create an audience as a side hustle when you are not planning to monetise it yet. Answer coming next.
  • There is a common misconception among Marketing Directors that content for social media has to be short. While short-form content has its place, the thought leadership impact of long-form content cannot be disputed. In this video, I share the impact that my documentary, "The Millennial Disruption", has had on our company within only a few weeks. In case you haven't yet, you can access the full documentary via smartcookiemedia.com/Doc
  • Whatever you do in life, what sets you apart from others is being original. 👌 - Just because you are an entrepreneur or work for yourself, doesn’t mean that you are not a cog in the machine! ⚙️ - Tick if you care about being original! ✅
  • Can you guys suggest some focus enhancing music for when I’m working till late? Here is a list of the things I’ve been listening to: @betweeninterval Biosphere @hanszimmer @whoismrrobot Sound track Need some new suggestions along those lines, please, or anything that will help me focus. Let me know 🙂
  • What would you say is the biggest challenge of the next generation? Here is what I think, a snippet of my talk for @tatlermagazine @vanityfair teams. Let me know your thoughts and opinions in the comments! 🙂 Be sure to watch my documentary - link in the bio ⬆️
  • How can I help you? 🙂 I would love to know what draws you to my page and what I can do for you! 💕 There are a few areas that I work on: filmmaking, marketing, millennial engagement, millennials and Gen Z workplace behaviours and career success and understanding the impact of technology on human behaviour. What interests you most? Tell me in one sentence what I can do to bring you more value. You have both my ears 👂👂
  • When I was much younger you would never ever see me without make up. Because everyone around me used to wear so much make up all the time. I used to wear make up even to go buy groceries. 🤦‍♀️👠💄👄 - But as hit 30, I started to feel more comfortable and more confident, not worrying about what other people thought. This morning we had a last minute emergency shoot for Steinway and I jumped in the cab and didn’t have time to put make up on, but I didn’t worry about it. Ten years ago I would have felt so self-conscious and even anxious going out like that! Admittedly, I’ve enjoyed great skin recently, thanks to @beaskinclinic but i still feel that the way I felt in my early 20s was not normal. 😳 - It’s amazing isn’t it, how the society affects our self image. But you can and should be yourself. Do what you want only because you want it? Don’t you think?! 🙂
  • This is my signature look when I’m on a shoot! 🎬 Turtle-neck top and @beatsbydre around my neck! Oh and leather pants, although you can’t see them in this picture! 😈 What’s your signature look? Tell me, so I recognise you if meet on the street! 😆

Follow Me!

Somi Arian

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