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The Battle of Brands
inBusiness

Why Brands Need to Behave Like a Media Company?

Today brands need to be a media company first and sell their product second. In this article, I explain why. There was a time...

By Somi December 3, 2017 0 Comments
documentary on millennials
inBusiness

Millennials and Luxury Brands, Upcoming Documentary

For the past year, I’ve been working on a documentary about how millennials create and consume content and its impact on the luxury market....

By Somi November 29, 2017 0 Comments
Luxury Brands and Millennials
inBusiness

Somi Arian’s Interview with Gary Vaynerchuk on Millennials and Luxury Brands

Are Luxury Brands doing all the right things to attract Millennials? Recently I interviewed Gary Vaynerchuk for my documentary about the future of Luxury Brands...

By Somi November 29, 2017 0 Comments
Somi Arian and Film Crew at Savile Row
inBusiness

The Most Powerful Form of Content Marketing Is to Give Value

Content marketing should be seen as an opportunity for the brand to give value and have a dialogue with its customer. Many brands, business...

By Somi November 17, 2017 0 Comments
Content Marketing
inBusiness

Content Marketing VS Traditional Advertising

What Is the Difference Between Content Marketing and Traditional Advertising Over the past months of working on my documentary about luxury brands and millennials,...

By Somi October 20, 2017 0 Comments
inBusiness

What I learnt from my daily video content challenge for the past 6 weeks.

6 weeks ago on 1st of September 2017, I challenged myself to post daily videos of behind the scenes of how I’m growing a...

By admin October 12, 2017 0 Comments

Somi Arian

Film Director at Smart Cookie Media - I help luxury brands connect with Millennials.

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  • Invest in yourself. No one else will! 😈 I’m not talking about buying expensive clothes, I’m talking about your knowledge, skills, content and everything else that empowers you to find out what others need and how you can give it to them. 🙂 Know wha’m sayin’? 😃
  • It amazing how the face of businesses and marketing has changed so dramatically in the space of two decades. 😲 I bet if you talked to the likes of Don Draper back then, they would laugh at you for even suggesting that their reign would come to an end one day. Today it feels like giant tech companies like Facebook, Amazon and Google are in a similar position. But, if there is one thing that technology is teaching us, is that no matter who you think are, don’t get too comfortable in your position! Everything can and will be disrupted, you have to find a way to innovate to stay relevant. Whatcha think? 😉 Gain access to the full documentary via the link in the bio! 🙂
  • As a Digital Native business owner, I simply don’t put money into anything other than content. I know so many businesses that are putting hundreds of thousands and millions on traditional advertising and I bet anything that their money would return several times the ROI, should they invest in decent content instead. What’s your take on this?
  • What did you guys do this Saturday? I’ve been working since 7 AM - that’s 15 hours work on a Saturday and I have a meeting with a client tomorrow! 😲 no kidding, yep that’s what it takes! 😳 I soooo don’t look like this atm. I’ll spare you the shattered look of the moment! 😝😆
  • Don’t be a cog in the machine. Do the unexpected, be unique! There is a common misconception that you need to go it alone in order to be unique. That’s not true. You could go it alone and still be part of the herd! Or ironically you could be part of something bigger and yet be unique. Does that make sense? Or does it sound like gibberish? 😲😆
  • A lot of you guys know about my documentary, “The Millennial Disruption” (link in the bio)! 😃 - Well, here is another super exciting project I’ve been working on for the past year. Career Drive is a 67 episode mini drama series about the relationship dynamics between 5 individuals who work in a fictional technology firm. Every single episode is also followed by a Gogglebox-esque discussion forum. - We created this series to help millennials be more successful in their career. It’s a modern take on workplace training and I’m so excited that we are very close to launching the platform which will be available for membership soon. - You can already see some snippets of the content on careerdrive.co and I will post more content around these subject in the coming days. 😉🤓
  • The key to success and happiness in life is being able to make good decisions. Everyday we are faced with seemingly small decisions that could change the course of our lives! 🙇🏻‍♀️ You can’t know everything, 💁🏻‍♀️ so it’s impossible for you to always make the right decision. 🤷‍♂️ But a smart person will find other people who have experienced or studied those situations and ask for their input. 🤓 You can then make a decision based on the best probable outcome. 🙌 How do you make decisions? Do you rely on your own instinct or do you trust others who know more than you? 😃
  • Racial biases and inequalities comes in many shapes or forms. 😳 Did you know that up until now ballet shoes have only come in white and pink colour? 😯 Black and Asian ballet dancers haven’t had ballet shoes made to suit their skin tone. So they’ve been having to “pancake” their shoes with make up before their performances, which can be frustrating and time consuming. That additional half hour of applying make up to your shoes before you go off to perform, can cause stress and inconvenience which puts them in a position of disadvantage in comparison to their white peers. It may sound like a small thing until you understand the impact. 😲 Now for the first time in the UK they are starting to make ballet shoes for dancers of colour. It’s taken a long time! Let’s hope we see changes like that more often in our modern society. 🤗 What are some of the “subtle” examples of biases and inequalities you’ve noticed in the society? 🤔
  • Off to @bbc5live for an interview about my documentary, “The Millennial Disruption” 😃 link in the bio! ⬆️

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  • Invest in yourself. No one else will! 😈 I’m not talking about buying expensive clothes, I’m talking about your knowledge, skills, content and everything else that empowers you to find out what others need and how you can give it to them. 🙂 Know wha’m sayin’? 😃
  • It amazing how the face of businesses and marketing has changed so dramatically in the space of two decades. 😲 I bet if you talked to the likes of Don Draper back then, they would laugh at you for even suggesting that their reign would come to an end one day. Today it feels like giant tech companies like Facebook, Amazon and Google are in a similar position. But, if there is one thing that technology is teaching us, is that no matter who you think are, don’t get too comfortable in your position! Everything can and will be disrupted, you have to find a way to innovate to stay relevant. Whatcha think? 😉 Gain access to the full documentary via the link in the bio! 🙂
  • As a Digital Native business owner, I simply don’t put money into anything other than content. I know so many businesses that are putting hundreds of thousands and millions on traditional advertising and I bet anything that their money would return several times the ROI, should they invest in decent content instead. What’s your take on this?
  • What did you guys do this Saturday? I’ve been working since 7 AM - that’s 15 hours work on a Saturday and I have a meeting with a client tomorrow! 😲 no kidding, yep that’s what it takes! 😳 I soooo don’t look like this atm. I’ll spare you the shattered look of the moment! 😝😆
  • Don’t be a cog in the machine. Do the unexpected, be unique! There is a common misconception that you need to go it alone in order to be unique. That’s not true. You could go it alone and still be part of the herd! Or ironically you could be part of something bigger and yet be unique. Does that make sense? Or does it sound like gibberish? 😲😆
  • A lot of you guys know about my documentary, “The Millennial Disruption” (link in the bio)! 😃 - Well, here is another super exciting project I’ve been working on for the past year. Career Drive is a 67 episode mini drama series about the relationship dynamics between 5 individuals who work in a fictional technology firm. Every single episode is also followed by a Gogglebox-esque discussion forum. - We created this series to help millennials be more successful in their career. It’s a modern take on workplace training and I’m so excited that we are very close to launching the platform which will be available for membership soon. - You can already see some snippets of the content on careerdrive.co and I will post more content around these subject in the coming days. 😉🤓
  • The key to success and happiness in life is being able to make good decisions. Everyday we are faced with seemingly small decisions that could change the course of our lives! 🙇🏻‍♀️ You can’t know everything, 💁🏻‍♀️ so it’s impossible for you to always make the right decision. 🤷‍♂️ But a smart person will find other people who have experienced or studied those situations and ask for their input. 🤓 You can then make a decision based on the best probable outcome. 🙌 How do you make decisions? Do you rely on your own instinct or do you trust others who know more than you? 😃
  • Racial biases and inequalities comes in many shapes or forms. 😳 Did you know that up until now ballet shoes have only come in white and pink colour? 😯 Black and Asian ballet dancers haven’t had ballet shoes made to suit their skin tone. So they’ve been having to “pancake” their shoes with make up before their performances, which can be frustrating and time consuming. That additional half hour of applying make up to your shoes before you go off to perform, can cause stress and inconvenience which puts them in a position of disadvantage in comparison to their white peers. It may sound like a small thing until you understand the impact. 😲 Now for the first time in the UK they are starting to make ballet shoes for dancers of colour. It’s taken a long time! Let’s hope we see changes like that more often in our modern society. 🤗 What are some of the “subtle” examples of biases and inequalities you’ve noticed in the society? 🤔
  • Off to @bbc5live for an interview about my documentary, “The Millennial Disruption” 😃 link in the bio! ⬆️

Follow Me!

Somi Arian

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